http://www.youtube.com/watch?v=Z-FFcQfxpKA Argentina chocolate company, Milka, encouraged the public to try a little tenderness to get free chocolate. Using the slogan “Dare To Be Tender”, its latest marketing campaign involved a vending machine that was placed a short distance from a Milka cow statue. The vending machine had no slots for coins, so passers-by had to […]
It is time for the 2nd Issue of our e-zine and as most big Hollywood movie franchises have found out – The sequel is not the easiest thing to make. But we hope our effort is more like ‘The Dark Knight’ rather than ‘Batman & Robin’. We have made a conscious effort to step-up our […]
The Imperial Arms in Chelsea has long been a popular venue, with locals and visitors alike flocking to enjoy its charms. Now this King’s Road landmark, with its stunning Victorian façade, is to undergo an exciting metamorphosis this October, offering customers a superb new venue in which to eat, drink and socialise. The Imperial will […]
Asia and the Pacific’s drive for food security has focused too narrowly on quantity, with a surge in obesity and still high levels of malnutrition in some countries highlighting the need for a new approach, says a new Asian Development Bank (ADB) study. “Many developing countries in the region face the twin burdens of both […]
San Miguel Fresca has launched a ‘Next Drink, Spain?’ campaign to promote the new brand position of ‘living in the moment’. The campaign is the first created for the brand by The Marketing Store and will offer consumers the chance to win a trip to Barcelona through promotional packs. Additionally, there will be a chance […]
http://www.youtube.com/watch?v=IrF8kfPtMXA On Thursday, September 19th Bar Louie locations around the country will host their annual “Rock the Tot” tater tot eating contest. The contest will be broken into two parts, team relay races and a solo competition. Each location will begin their relay race at 8 p.m., followed by the solo competition to crown their […]
Sainsbury’s really understand the pleasure that good quality, well priced food brings. So AMV BBDO has created a second campaign that taps into the sensory pleasure that can be found in our favourite, everyday foods. http://www.youtube.com/watch?v=W_l5Tth_qpo In three TV executions, they show the simple construction of everyday meals with a twist, All of which hero […]
The advertising watchdog has banned a Tesco ad campaign that implied there were problems across “the whole food industry” in the wake of the horsemeat scandal. Tesco, the UK’s largest supermarket chain, which in January ran apology adverts in newspapers for selling beefburgers that contained horse meat, ran a two-page national press campaign with the […]
Beer lovers, rejoice! You now can have your beer, and eat it too. A collaboration between two Italian companies from Lazio, chocolate makers Napoleone and beer brewery Alta Quota have created a beer you can spread like butter. An ingenious creation that’s a dream come true for those who love their alcohol, the spreadable beer […]
http://www.youtube.com/watch?v=S_mQreNCkp4 Border Biscuits has unveiled a new campaign, created by The Leith Agency, which looks to promote its claim that the brand is not ‘bloomin’ boring’. Produced by Oscar winning Ink Films and voiced by Jane Horrocks, the campaign looks to promote flavours such as Toffee Apple Crumbles and Dark Chocolate Gingers. David Reid, marketing […]