To celebrate the launch of Baileys Vanilla Cinnamon, the Diageo owned brand took to the streets of New York City to host pop-up photo booths giving ladies the chance to take their own “Stylish Shots on the Go!” Inspired by Bailey’s new signature drink, the Glamour Shot, the photo booths are answering the call of women […]
‘Lickable Skin’ is a cocktail created by Play, a bar opened by the Museum of Sex in New York City, and it tastes like “kissing a man who has just shaved and smoked a cigarette”. The unusual drink was the creation of Dutch artist Bart Hess, and is his first food art piece which is […]
Nestlé has announced it will achieve zero waste in all of its 150 European factories by 2020. This means that no factory waste will go to landfill or be incinerated without energy being recovered from the process. “The decision to achieve zero waste illustrates Nestlé’s commitment to environmentally sustainable business practices,” said Laurent Freixe, Nestlé […]
Sun Branding Solutions announced that it has acquired food specification software business, FoodSpecifications.com. FoodSpecifications.com is a software tool which collects, manages and distributes product information such as specification details, nutritional data and packaging information. The solution is offered as a cloud-based subscription model, with information housed in the software available over the web 24 hours […]
Ballantine’s has unveiled brand positioning aimed at associating the Scotch whisky brand with authenticity, self-belief and conviction. ‘Stay True’ will begin rolling out across key markets from October. The campaign will be spearheaded by a TV spot and will also run across press, outdoor and online media. The activity features a number of ‘Stay True’ […]
Johnnie Walker, the world’s leading Scotch Whisky brand, unveiled the jewel in the crown of its new and exclusive range, the Johnnie Walker Explorers’ Club Collection – The Royal Route. Exclusively available to adventure seekers who adopt the exploratory ethos of the John Walker & Sons agents, this luxury blend completes the first Series of the […]
Soy Vay, a premium line of preservative-free, kosher marinades, confirmed that it has boldly cooked chicken where no teriyaki had gone before: the stratosphere. History was made on October 12 when chicken marinated in the sauce was confirmed to have successfully returned to Earth after it was launched to 104,572 feet and slow-cooked in space. […]
http://www.youtube.com/watch?v=hPIEGKWQky8 In a first for mega brand KFC, DT – part of Ogilvy Australia and STW – has created the first branded mobile app for the fast-food giant directly targeting the young adult market. KFC’s Snack! In the Face campaign combines the three loves of its core target audience (primarily male within 16-24yo age group) […]
McDonald’s is unifying its premium drinks and sweet snacks under its McCafe sub-brand in the UK ahead of a marketing drive to lift awareness of the products. The McCafe logo will appear on hot drinks and small carry-out bags for its baked goods from October 16 as the restaurant looks to drum up awareness following […]
Ocado chairman Stuart Rose, himself a former head of M&S, has called on the High Street retailer to embrace online grocery services in the face of growing consumer demand. The internet grocery specialists believe that the market is set to explode as consumers shirk the High Street in favour of the online superhighway. At present […]