Wunderman Thompson UK has partnered with KitKat to demonstrate how iconic their tagline is, using only five letters to prove the enduring power of a consistent brand message. KitKat introduced their ‘Have a Break, Have a KitKat’ tagline in 1957, and to this day it’s widely recognised all around the world. In fact, it’s a […]
Burdekin Distillery brings the beauty and botanicals of North Queensland to Australian shelves with the launch of its range of locally crafted rums, designed by drinks branding specialists Denomination. Burdekin Rums are a premium Australian spirit, made from locally sourced sugar cane and the pristine spring mineral water from nearby Mount Elliot. The bold designs […]
Budweiser creates a groundbreaking innovation; the first ever sustainable cooler that can refrigerate drinks below 6°C* without electricity. This year again, heat waves with peaks of 43°C are raging in many parts of the world, increasing energy demand. However, not everyone can cope with global warming the same way. In developing countries, around 48% of […]
SIG’s brand-new family-size pack offers high convenience and on-shelf differentiation Hochwald, a leading German dairy company, is taking a leap into the continuously growing plant-based segment with a range of oat beverages in SIG’s cutting-edge family-size packaging SIG Vita. Offering high convenience and outstanding on-shelf differentiation, the new packaging solution is an important building block […]
B&B studio has partnered with premium ingredient company Belazu on a strategic repositioning and rebrand, designed to elevate the brand’s presence on- and off-shelf, optimise its portfolio and design system, and bring distinctiveness to a crowded retail category. In keeping with its strong heritage as a premium ingredient supplier to chefs, Belazu had developed a […]
Coca-Cola owned smartwater is launching its summer campaign with the rollout of a brand new film featuring comedic brand spokesperson, Pete Davidson. In the new film, summer is here and like anyone, Pete wants to spend his time enjoying the most of it. To keep it smart, Pete has come up with a special solution – robopete. A new […]
Morning Foods is one of Britain’s oldest family businesses, having been milling oats since 1675. For generations the company, through feast, famine, war and peace, has been making core staples like porridge oats, oat bran and oatmeal under the Mornflake brand, created back in the 1940’s. There’s huge and proven health benefits of combining oats into our […]
In celebration of the King Charles III Royal Coronation, Boundless Brand Design helped Twinings raise a tea-time toast to the new monarch, with a premium and celebratory tin design for the iconic Darjeeling Blend loose leaf tea. The design itself features the heritage Twinings lockup, proudly standing central to the front of the pack, confidently […]
New packaging plant offers even faster and more efficient service After just 12 months of construction, SIG brought its state-of-the-art production plant for aseptic carton packaging into operation in Queretaro, Mexico. With a total investment of €73 million, the new plant will serve North American markets and further expand SIG’s global production network to build […]
Boundless Brand Design partnered with Fettercairn, the whisky makers determined to do things a little differently, to create a bespoke campaign for global travel retail to and elevate the brand’s story and unique Whisky range. Fettercairn needed a bold approach to make their mark within this busy environment and engage with consumers on why their […]