PepsiCo announced it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live with iOS 7. On iTunes Radio, PepsiCo will deliver custom experiences across PepsiCo brands, as well as branded channels within iTunes Radio, reaching millions of consumers on their iPhone, iPad, iPod touch, Apple TV, Mac […]
Johnnie Walker – in partnership with Vodafone McLaren Mercedes driver Sergio Perez and two-time world drivers’ champion Mika Häkkinen – launched a global free ride home programme as part of its Join the Pact responsible drinking campaign. Ahead of the 2013 Formula 1 Singapore Grand Prix, the Johnnie Walker brand announced its ambition to gather a further […]
Stella Artois introduced Le Bar Guide 2.0, a mobile app that serves as a personal concierge for discriminating revelers. While many apps present bar options, Le Bar Guide offers a compelling distinction: it presents bars categorized by the user’s mood. Le Bar Guide is free and available now on iTunes. “We rely on more than […]
http://www.youtube.com/watch?v=ZK4gryJrpdw Artem, an award-winning physical special effects company, was approached by the French advertising agency CLM BBDO to work on a new European campaign for Snickers. The team were asked to bring to life one of the gremlins from the iconic 1984 movie, Gremlins, executive produced by Steven Spielberg. A take on the classic comic […]
Leading bread brand, Hovis, is launching an outdoor campaign for two weeks, from 9th September, to support its Best of Both product range during the Back to School season. There are three versions of the creative from JWT London featuring children – a School Boy, a Ballerina and an Outdoor-Loving Girl – showing both the […]
Beer brand London Pride has launched a series of poster and print ads designed to promote its history and heritage. The ads, created by The Corner, are the latest in the ‘Made of London’ campaign, launched earlier this year, charting the brand’s London roots. Wade Crouch, head or marketing at Fuller’s, said: “Within this market, […]
Tetra Pak, the world leader in food processing and packaging solutions, released the findings of its 5thbiannual environment survey, highlighting a rising demand for renewable materials and environmental labeling among consumers worldwide. The report also shows that recycling remains a fundamental expectation of both consumers and food industry stakeholders. Renewable materials playing a more important […]
Southern Comfort is to launch its biggest TV push in the UK to date to build on the momentum generated by its popular “Beach” advert. http://www.youtube.com/watch?v=TrBMb82iv4Q The liqueur brand is to launch two separate ads to spearhead its “Whatever’s Comfortable 2.0” advertising strategy following the success of last year’s “Beach” ad. The advert, which featured […]
As part of a new restaurant trend to engage Millennials, Blimpie is one of a few quick service restaurants launching mobile game apps. Blimpie Run, available on Android and iOS operating systems, is part of a new mobile marketing strategy in Blimpie’s brand overhaul that also includes new store designs and menu offerings to attract […]
SAB Miller’s Ursus, one of Romania’s most iconic beer brands, has unveiled a rebrand with Pearlfisher. Pearlfisher’s challenge was to bring the Ursus brand identity and packaging in line with their new communications platform in order to create an integrated brand expression. Sarah Cattle, Pearlfisher creative director, explained: “We created a unique graphic and structural […]