Nestlé Japan is marking 100 years in business, its success driven by its ability to adapt its global brands to meet local consumers’ needs. As the company begins its second century, Nestlé Japan is responding to the needs of Japan’s growing elderly population with innovative products. Recent statistics by the Japanese Health and Welfare Ministry […]
Iconic rum brand Malibu has been given a makeover for the first time in over 30 years. The infamous white bottle with its much loved palm tree logo has been redesigned to make it easier to hold and more comfortable to pour. The change comes 33 years after its launch in the UK in 1980, […]
Premium Swiss chocolatier, Lindt USA, today announces it will serve as the Official Chocolate Sponsor of the sixth annual Pebble Beach Food & Wine Festival for the second year. As part of the Festival, Lindt will be offering attendees an opportunity to indulge in the EXCELLENCE premium dark chocolate collection and experience fine wine and […]
Pinnacle Vodka, the fast-growing premium vodka brand in the Beam spirits portfolio, has introduced its newest flavor innovation to the market just in time for spring and summer—Rainbow Sherbet. An inventive rendition of a classic dessert, Pinnacle Rainbow Sherbet combines the zesty, citrus taste of orange and sweet lime with a creamy raspberry that evokes […]
With consumers’ love of hot sauce showing no signs of slowing, PepsiCo’s Frito-Lay division has once-again partnered with one of the most popular hot sauce varieties available – Tapatio – offering consumers two new ways to enjoy the heat: Lay’s TapatioLimon flavored potato chips and Cheetos Tapatio flavoured snacks. The two new product offerings join […]
Between Baron Philippe de Rothschild’s Mouton Cadet, the number one selling Bordeaux and the Cannes Film Festival, the most reputed and recognised film event in the world, the encounter was beautifully obvious. 22 faithful years later, Mouton Cadet is still the Official Supplier of Wine to the Festival. In celebration of the 66th Festival, Mouton […]
As some of the best soccer teams in the world battle it out in the Quarterfinals of the UEFA Champions League, Heineken has unveiled the latest element of its “Road to the Final” campaign with the launch of a new television ad campaign. The ad demonstrates how, with imagination and resourcefulness, one man is able […]
Did you ever have such a wonderful dream that you hoped it would not end? This is the very subject being addressed in a new advertising campaign by the California Milk Processor Board (CMPB), the creator of GOT MILK? The CMPB is showcasing another occasion during the day to stop and have a glass of […]
What is the definition of a perfect mom? According to a survey by The Quaker Oats Company, a subsidiary of PepsiCo, more than 90 percent of moms say there is not one definition of the perfect mom or that it means different things to different moms. Whether it’s balancing work and family life or deciding […]
IMG Worldwide, the global sports, fashion and media company announced today that it has entered into a new partnership agreement with Carlsberg China. Effective immediately, Carlsberg is the exclusive beer partner of the Chinese Super League (CSL), China’s top-flight football league for the next three years (2014-2016). Financial terms of the transaction were not disclosed. […]