The gluten-free industry is expected to reach $8 billion in 2013 as more people begin to adopt a gluten-free lifestyle. Pasta is one of the foods that is missed most amongst people who are living gluten-free, and yet the options for enjoying a gluten-free pasta meal fall short, with limited brands and varieties available on […]
Canadian design firm Hired Guns Creative has conceptualized a beautiful, yet spooky design for ‘Coven’—a brand of vodka from Arbutus Distillery. Inspired by witchcraft, the bottle label turns from pure white into an eerie ‘glow-in-the-dark’ green, featuring illustrations of witches when the lights are turned off. To complete the witchery theme, the bottle cap has […]
Pearlfisher has created the identity for allergy-free food brand ilumi, which aims to challenge perceptions of the category as niche or less enjoyable. Pearlfisher creative director Sarah Cattle says the new identity uses ‘a vibrant colour palette that celebrates the tasty variety of dishes, in conjunction with a bold graphic precision that reflects the exact […]
Scientists have managed to grow cells from cows into strips of muscle, which were then combined into a patty, cooked and served up to food experts. This world’s first lab-grown burger is the brainchild of the Netherlands-based Professor Mark Post of Maastricht University, who said that while this is “a very good start”, it will […]
The Unilever brand Marmite has unveiled a new strapline and its first TV ad in two years as part of a £2 million campaign. The “Love it. Hate it. Just don’t forget it” campaign aims to reinvigorate the brand’s popularity in the UK. The 90-second spot, which launched on August 5, spoofs animal-rescue documentaries. It […]
Domino’s is looking to support the next great idea by launching its Powered by Pizza campaign. At the forefront is the connection with project and business owners who utilize Indiegogo, a San Francisco-based crowd funding web destination. Domino’s will offer gift cards directly to individuals within the fundraising site who pledge support toward select projects […]
Pillsbury Toaster Strudel announced a new advertising campaign, shifting gears from previous years’ efforts. Spearheaded by the brand’s new ambassador, Hans Strudel, the campaign debuts August 5, with TV spots and comes to life through a New York City consumer event along with digital and social efforts. The New Face Hans Strudel—a fictional, fun and […]
Turkey brand Bernard Matthews is rolling out a new identity, created by Springetts. The new look aims to be ‘modern and forward-thinking’ while focusing on the provenance of the brand, according to Springetts design director Claire Ganly. Ganly says, ‘We really wanted to focus on the provenance of the brand – they’ve been around for […]
It seems entirely appropriate that following the end of the world’s most famous cycle race, Dutch brewer Bavaria should launch two new beers, Bavaria Radler Lemon and Bavaria Radler Grapefruit, inspired by the sport of cycling. With a long history of quenching the thirst of cyclists across Germany, these shandy-style beers are expected to be […]
In recent times Devondale, Australia’s largest dairy co-operative, has forged a reputation for making some of the industry’s most talked about advertising. Their new campaign for Devondale Dairy Soft should be no exception. Following in the comedic footsteps of ‘Soy After Taste Face’ for Fast Start, this new campaign centres on the ugly bust ups […]