The Big Mac, the Cheeseburger, the Sundae, the French fries, the Chicken McNuggets and the Filet-O-Fish… six products from McDonald’s that belong to the prestigious group of iconic products. There is no need to name these products: you immediately recognize them. Long speeches aren’t necessary: everyone knows what they taste like and what they stand for. […]
Sainsbury’s has responded to the Advertising Standards Authority (ASA) ruling not to ban the Tesco Price Promise, following its complaint that it was ‘misleading’ in its comparison claims. The Sainsbury’s print ad campaign is expected to roll out using the slogan “same price, different values” in relation to where their own-brand produce is sourced, claiming […]
Big Fish has created new branding and packaging for bakery brand Fudges, renaming it as Thomas J Fudge’s Remarkable Bakery. Caitlin Carter, account manager at Big Fish, says, ‘The key word for the rebrand was “remarkable”, the biscuits are remarkable, the packaging is remarkable and the brand is remarkable.’ The new look was developed by […]
Carl’s Jr. and Hardee’s announced their newest menu items with ads from 72andSunny. Hardee’s unveiled the return of its Texas Toast Breakfast Sandwich through an ad featuring bull rider and proud Texas native, Douglas Duncan. As the latest spot in their hunger campaign, “Toast is Bigger” reintroduces the Texas-sized breakfast to the Hardee’s morning menu. […]
There has been a significant shift in the way today’s young people view – and appreciate – designated drivers compared to a generation ago, according to new research from Ipsos Reid that examines the social involvement and acceptance of young adult designated drivers in Canada. Sponsored by Budweiser as part of the launch of its […]
Ice-cream and lolly sales soared by as much as fourfold in the first two weeks of July as the summer weather reached its peak, leaving some shops and suppliers short of stock. The revival was a welcome boost for an under-pressure industry hit by a dismal 2012 as well as a long-term sales decline. Last […]
If you thought weird weather that dispensed food only belonged to the fictional world—like in the animated film ‘Cloudy with a Chance of Meatballs’—think again. London-based avant-garde baker and creative director of ‘Eat Your Heart Out’, that previously created an edible hotel made of cake, Miss Cakehead created “ice cream snow”. The crazy weather that […]
A clear understanding of evolving consumer behavior helped McLean Design and new client PS Let’s Eat introduce an unfamiliar but über healthy European dairy product called German-style quark to a highly skeptical American market. “Our design team created a brand called Elli as the latest cool arrival to the U.S. dairy aisle,” says Ian McLean, […]
Premium distiller Jura is teasing fans of its whisky with a new campaign showing an artist’s impression of people tasting a thirty-nine-and-three-quarter-year old whisky, ahead of its launch next year. Creative agency Holler is behind the online and experiential campaign, called ‘Visual Taste of 39 ¾s’, which had its beginnings at the Jura Whisky Festival, […]
Barcadi has consolidated the digital accounts for its range of brands, including Bombay Sapphire and Grey Goose, into Weapon7. The seven-figure win entails running all digital and social media operations for Grey Goose, Dewar’s, Bombay Sapphire and Martini, as well as the flagship Bacardi rum brand. The brands were previously managed by various agencies, with […]