For US coffee company Caribou Coffee, Minneapolis-based ad agency Colle+McVoy designed themed coffee cups and napkins that aim to inspire consumers. The coffee cups feature various graphics paired with phrases that metaphorically talk about life, and the napkins encourage customers to buy a drink for a friend or get creative. Caribou Coffee sought to refocus […]
The House of Dewar’s has the spirits industry buzzing with the U.S. launch of Dewar’s Highlander Honey—Dewar’s Blended Scotch whiskey infused with natural flavors. This unique innovation is crafted by the infusion of hand-selected Scottish honey along with natural flavors into the original Dewar’s White Label blend, the #1 selling premium Blended Scotch whiskey in the […]
Despite ongoing advice from nutrition professionals, only one in ten Americans get the recommended amount of fiber in their diets. The good news is that most people say they are trying to eat more fiber and new research published in the American Journal of Lifestyle Medicine shows that one simple step can make a big […]
As the nation gears up for the annual choc eating fest that is Easter, Mintel reveals some sweet stats from their upcoming chocolate confectionery report. Can’t resist? Just 5% of Brits haven’t eaten chocolate in the past six months. A third (31%) of Brits have eaten seasonal chocolates in the past six months, meanwhile, slightly […]
Of the 108 million American dieters that make an average of four to five dieting attempts per year, approximately 83 percent favor do-it-yourself weight loss programs accessed from home (online or by phone), the use of diet books, or celebrity diet plans. A new report from research firm MarketData Enterprises, “The U.S. Weight Loss & […]
Hornall Anderson has rebranded Doritos, creating new designs around the snack brand’s ‘ignite you’ positioning. The designs, which include a new logo, are shown across packaging for all the Doritos markets including the UK, US and Mexico, with the work carried out by Hornall Anderson’s UK office. Ali Whitely, Hornall Anderson UK creative director, said, […]
Greenvale AP, one of the UK’s leading supplier of fresh potatoes, has re-launched its corporate website, www.greenvale.co.uk, with the distinct areas of the business more clearly defined, while communicating the company’s evolution from a simple potato trader to a leading, fully integrated, insight led consumer goods business. The website, which is significantly easier to navigate, […]
From dark chocolate to milk chocolate, the affordable little luxury that is chocolate powers a seemingly recession-proof market, unhindered by recent economic downturns. As the ultimate indulgence, chocolate appeals to a wide range of consumers creating a thriving market, particularly among the urban populations in India. India is the world’s fastest growing market for chocolates. […]
Barcelona, Spain-based ice cream parlour Eyescream sells imported shaved ice cream from Taiwan. Of which, the dessert has a unique texture, that’s somewhere between a sorbet and ice cream, and may be considered “ugly” looking to some. “An amorphous mass of ice cream with lots of sauces and toppings falling above and the sides,” according […]
Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, became the leading flavored malt beverage brand on the market, selling more than 500,000 barrels. The successful launch of Lime-A-Rita was second only to Bud Light’s other 2012 innovation, Bud Light Platinum, which was the No. 1 top-selling new product in […]