A new economic impact study released shows America’s beer industry—made up of brewers, beer importers, beer distributors, brewer suppliers and retailers—directly and indirectly contributes $246.6 billion annually to the U.S. economy. Jointly commissioned by the Beer Institute (BI) and the National Beer Wholesalers Association (NBWA), the Beer Serves America study shows that the industry generates […]
Diageo Global Travel and Middle East (GTME) announced a new 2013 partnership with Princess Cruises and Norwegian Cruise Line to deliver an on-board cocktail training program, as part of one of the world’s most prestigious mixology competitions – Diageo Reserve World Class. Louise Higgins, Marketing Director, GTME Americas, said: “We are delighted to be investing […]
In a move that demonstrates its ongoing commitment to reducing calories in its soft drinks range, Coca-Cola Enterprises Ltd (CCE) is introducing stevia to Sprite this March. The reformulation has enabled the number of calories in the brand to be lowered by 30%. Sprite’s use of stevia extract also enables the brand to provide its […]
Project management company Honeycomb developed the brand as a licensee of Britvic, which owns J2O soft drinks. It was approached by Britvic to develop the sweets range and design the packaging on the strength of previous projects for Britvic, including work on Fruit Shoots and Robinsons drinks. The pack designs are based on brand guidelines […]
On March 28, Quebec will receive the last bottle of The Balvenie 50 Year Old released in Canada. As one of the most extraordinary whiskies to ever come out of The Balvenie distillery, The Balvenie 50 will be released to Montreal’s Signature SAQ, retailing for $49,400. This bottle is one of only 88 to ever […]
No bowl is safe with nearly half of Millennial men, ages 18-34, admitting to conducting the biggest party foul in the book: double-dipping. To celebrate National Chip and Dip Day on March 23, Tostitos, a leading brand from PepsiCo’s Frito-Lay division, conducted a survey with ORC International interviewing more than 1,000 Americans from Feb. 14-17, […]
Smirnoff is developing an online app that allows fans to direct personalised videos of their nights-outs using content from all their social media channels. The ‘Mixhibit’ app, which is currently being trialled, incorporates selected photos, tweets and check-ins into a video set to a custom soundtrack. Users will be able to share videos through social […]
Scottish illustrator Steven Bonner has created a beautiful typeface for Ballantine’s Scotch Whiskey that reflects the tasting notes of the brand’s 12-year-old Scotch. The illustrator has created several illustrated letters, each of which represents one of the main tasting notes found in the whiskey, including cream, oak and pear. For instance, the letter ‘C’, crafted […]
While ice cream manufacturers may have previously targeted areas outside of the North of Brazil for luxury ice cream, latest research from Mintel reveals that times – and locations for demand – are changing. Indeed, according to Mintel’s research, it is those in the North East who are currently the biggest consumers of premium ice […]
Not to be confused with or compared to genetic modification, plant breeding is an agricultural technology used for decades that might offer an abundance of affordable, tasty and nutritious foods for the growing world population, according to the March 19th issue of The Food Journal. In this issue, editors will examine the science behind plant […]