As part of a charity project to raise funds for disaster relief efforts for the devastating 2011 Japanese earthquake and tsunami, Anchor Coffee and sake and beer brewery, Sekinoichi, collaborated to create the ‘Coffee Beer’, a beer with a rich, deep taste, due to the coffee beans added during the brewing process. The two companies, […]
This month, Moyo peanut butter launches its Indiegogo campaign with the initial goal of saving 2,000 children with micronutrient-enhanced therapeutic peanut butter. Donors to the Indiegogo campaign will help feed severely malnourished children in Central America, Africa, Nepal and the United States. Campaign donors will also receive an invitation to join Moyo’s official peanut butter product […]
With the hottest days of the year upon us, Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, is giving people a great new way to keep cool at home with the brand’s famous Iced Coffee. Dunkin’ Donuts introduced Original Blend Iced Coffee K-Cup packs, a new variety of the brand’s popular K-Cup […]
You may not know this, but other than being a sexy Hollywood heart-throb, actor George Clooney is also an avid tequila-drinker. Together with his tequila-loving buddies Rande Gerber and Mike Meldman, Clooney decided to create the elusive ideal tequila they sought the world over but couldn’t seem to find. The result is the launch of […]
Mars has unveiled a new print and TV campaign to promote Snickers Bites, a new bite-size range it launched onto the market in May this year. Kicking off in July, the advertising and social media campaign was created by BBDO New York and uses the familiar “You’re not you when you’re hungry” theme. Continuing the […]
Peroni Nastro Azzurro is launching a new advertising campaign, named Storie di Stile (Stories of Style), to celebrate its Italian heritage and reinforce its credentials as a premium Italian style brand. Made by creative agency The Bank, the new campaign tells the story of Peroni Nastro Azzurro’s creation in Italy in 1963, and highlights the […]
Ruffles, one of the flagship brands from PepsiCo’s Frito-Lay division, is adding a twist to one of America’s most popular side dishes. Ruffles Crispy Fries Potato Strips, available nationwide this month and just in time for National French Fry Day on July 13, are the first-ever French fry-shaped snacks sliced from real potatoes. The new […]
McCann Erickson New York has been appointed creative agency of record in the U.S. for the iconic Jose Cuervo brand of tequila after a review, the agency confirmed Monday. The assignment was awarded by Jersey City, NJ-based Proximo Spirits, which just took over as distributor for the brand effective July 1. Word of the appointment comes […]
Summer is a wonderful time for outdoor activities with family and friends. For many people, a day at the beach, on the boat, or at a backyard barbecue will include drinking alcoholic beverages. But excessive drinking and summer activities don’t mix. Drinking impairs both physical and mental abilities, and it also decreases inhibitions—which can lead […]
Drink brands Old Jamaica Ginger Beer, ting and Ben Shaws have joined together to offer on-trade outlets a brand new range of soft drinks and mixers. Catering for the growing demand for new cocktails and quality minerals, the range of 200ml glass bottle drinks will be available this summer and hopes to target the four […]