Pringles is giving fans a chance to come up with a #TheForceForFun video idea that could become a national TV commercial.
In a totally out-of-this-world alliance, Pringles, that irresistibly crunchy and flavorful crisp, and Star Wars, the powerful pop culture phenomenon from Lucasfilm, have come together to launch “The Force for Fun” video contest. This fun and inventive contest gives fans everywhere the opportunity to express their creativity for the chance to have their idea made […]
My Secret Kitchen is the UK’s first food and drink tasting company. The team has spent many years travelling the world and presenting food trends to major food manufactures. They are now giving you a sneak peek at the Top 10 food trends in the UK. So without further ado:- 1. Not just Chilli – […]
Bar Louie has partnered with Seattle startup graZie Mobile to revolutionize virtual gift giving. They have developed a mobile app that allows Facebook users to send, receive and request Bar Louie drinks from their Facebook friends. How many times have you heard the familiar phrase, “the next round is on me,” says Bar Louie, CEO […]
Pepsi has received thousands of fan photos as part of its latest promotion, which will feature hundreds of the crowd-sourced images in a unique, on-air video introduction welcoming Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show. The program, which started on Saturday, encourages fans to submit photos of specific “poses” in […]
As 2012 comes to a close its time to look ahead and plan for a new year. So with that in mind here is a list of trends to look out for in 2013 courtesy JWTIntelligence. Allergen-Free With food allergies rising worldwide — a 2011 study found that as many as 1 in 12 […]
As the final countdown to the festive season begins, Mintel gets into the holiday spirit with a variety of festive stats and figures covering the food and drink, health, alcohol, shopping, household and personal care sectors. Food, Spirits and Baking Habits What’s your Christmas tipple? Over a third (36%) of consumers who drink dark spirits […]
Coca‑Cola is bringing back its much-loved iconic polar bears to our screens as part of a new integrated campaign. The 30-second TVC and supporting activity aims to encourage brand love and celebrate togetherness this winter. The content-rich campaign builds the light-hearted and fun tale of a family of polar bears through an initial 30-second TVC, […]
Writer, journalist and broadcaster, Jenni Murray DBE, will chair the final judging panel which selects the overall winner of the prestigious 2012 Costa Book of the Year, it was announced today. The Costa Book Awards recognise the most enjoyable books of the last year by writers based in the UK and Ireland. Dame Jenni Murray […]
Nestlé has developed an innovative way to help small shopkeepers in remote areas of Bangladesh affected by flooding keep their businesses going. Every year, many regions of the low-lying country are often flooded for months at a time following the annual monsoon season, so the only way to reach them is by water. Nestlé has […]
Popcorn, ancient grains, food carts, beers and more: caterers have predicted an array of new trends in the January 2013 issue of Catersource magazine. Here are some of the trends featured, based on in-depth interviews with top caterers and vendors: Popcorn bars: Elaborately spiced and flavored popcorn has been showing up at events in 2012, and caterers are predicting that […]
