Mars Chocolate North America announced the launch of their new 30 second spot for SNICKERS’ “You’re Not You When You’re Hungry” campaign during the Grammy’s. The spot, which originally aired during the SAG Awards, features Robin Williams and Bobcat Goldthwait, and is the latest addition to the popular global campaign that was created by BBDO […]
Plum Organics, one of the leading organic kids nutrition company, has been featured on Forbes annual ranking of America’s Most Promising Companies – a list of one hundred privately held, high-growth companies with bright futures. The only organic food company included in the Top 50, Plum Organics is listed as #19 based on its historical […]
Just when you thought the horsemeat saga was behind us, another company’s beef product has shown traces of horsemeat in it. Earlier this week, a third-party French supplier alerted Findus to concerns that the beef lasagne product did not “conform to specification”. The Food Standards Agency (FSA) has now revealed that Findus had tested the […]
Global communications experts Porter Novelli has been named agency of record for Ole Smoky Tennessee Distillery. The agency has been charged with raising awareness for the brand among both consumers and food/beverage professionals, focusing on media relations, on- and off-premise event sponsorships and sales support. Ole Smoky is the first legal Tennessee Moonshine, and is […]
Bud Light Platinum today announced a new partnership with entertainment superstar Justin Timberlake to provide creative, musical and cultural curation for the brand. “Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing,” said Timberlake. “I’m looking forward to not only being a part of the creative process, […]
Young Hollywood has extended its partnership with SUBWAY Restaurants, the world’s largest restaurant chain, to create a new weekly video series which launched last week and airs exclusively on Young Hollywood’s YouTube channel. The series launched on January 18. Young Hollywood’s Re:FRESH powered by SUBWAY restaurants features exclusive celebrity content aimed at the digitally savvy viewer. […]
So confident are Pilgrims Choice’s Lighter cheddar in their product that they are going for a Guinness World Record. It’s attempting a record blind taste test to see if the public agree that their cheese is stronger and punchier than a leading competitor’s. Lighter cheddars have traditionally been tasteless and dry but Pilgrims Choice is […]
At Food and Beverage News we keep a watchful eye on our industry. So it’s only natural that we develop an opinion of certain aspects of the sector, and now we have decided to share these opinions with you our reader, in a new segment – TOP 5 That Thrive. Every bi-monthly, we will present […]
It’s mission is simple…deliver right out of the oven cookies for personal or employee appreciation or celebration. “Why send flowers when you can send cookies?” says One Cookie, One Cause founder, Kim Kalan. The business model they have chosen is one of the most successful models available – carry out and delivery of pizza – […]
The Scotch whiskey sector has not only survived the global downturn, it has prospered, a recently-published just-drinks/IWSR report has concluded. Dubbing the last decade a “golden period” for Scotch whiskey, the just-drinks/IWSR ‘Global market review of blended and single malt Scotch whiskey – forecasts to 2017’ report finds that, between 2002 and 2011, the global […]