BlackSheep.Works Campaign Pitches the Humble Egg Against Conventional Food and Beverages in India

This campaign created by BlackSheep.Works for Kashmir’s free-range eggs brand, Free Hen’s Fresh Eggs, pitches the humble egg against the conventional foods and beverages considered to be healthy, nutritious or filling.

It creatively explains how free-range eggs are actually healthier, more nutritious and satiating, by using visual juxtapositions and interesting findings from scientific studies.

Credits:

Agency: BlackSheep.Works
Chief Creative Officer: Asif Amin Tibet Baqual
Copywriter: Asif Amin Tibet Baqual
Creative Director/Art director: Suneel G Katarnavare
Illustrator: Suneel G Katarnavare

Source: Campaign Brief Asia

  APAC, BlackSheep.Works, Campaign, Creative, Eggs, Food, Free Range Eggs, healthy, India, Kashmir, Marketing, Print