Created by the passion and flair of the Twinings Master Blenders, the collection consists of 14 new and unique blends designed to take tea lovers on a journey of discovery to experience new superior large-leaf teas and infusions that will delight the senses.
Inspired by the thousands of drawers in the Twinings tea library, every blend is presented in distinctive drawer-like packaging revealing the story behind the tea.
Paul Taylor, executive creative director, BrandOpus, comments, “Twinings is a market leader always pushing the boundaries of people’s perceptions of quality tea, both in the UK and globally. Following on from the impressive success of Twinings Signature Blends, this project has allowed us the opportunity to redefine the consumer’s experience and expectations of superior blends in not just premium retail, but global grocery too.”
Each mouth-watering blend has its own story to tell and this is brought to life by illustrations unique to each, whilst a layering approach to the structural design evokes surprise, delight and engages all the senses.
Claire Hodge, Director of Innovation, at Twinings, comments, “I am extremely proud to present the Twinings Large-Leaf Discovery Collection. It’s a fantastic addition to the Twinings portfolio and brings something extra special. A wonderful combination of evocative premium design, in harmony with unique exciting large-leaf tea blends, presented in premium silky pyramids, combine to deliver a really delightful experience for tea lovers. We are exceptionally proud of the end result which would not have been possible without the passion, dedication and imagination of our creative partners at BrandOpus.”
The new range, is hitting the shelves of premium and grocery retailers, and HoReCa channels internationally now.