Captain Morgan is taking the beach with a tidal wave of flavour – and cocktails will never be same. Infusing a bit of the Caribbean into drinks across the USA, the Rum Company will introduce three flavours to its fleet— Captain Morgan Pineapple Rum, Captain Morgan Coconut Rum, and Captain Morgan Grapefruit Rum.
Crafted from the sparkling waters of the Caribbean, Captain Morgan’s new flavours are five times distilled and made with fine cane molasses. Each expression blends natural flavours with Captain Morgan White Rum, resulting in a liquid that can be enjoyed as the key ingredient in a number of island-inspired cocktails.
“This summer, we’re looking for consumers to flip over their hammocks and have a little fun with their mojitos and daiquiris by enjoying our new pineapple, coconut and grapefruit extensions,” said Dan Kleinman, Vice President of Marketing, Rums for Diageo North America.
“After last year’s successful launch of Captain Morgan White Rum, we wanted to expand our offerings in the category. These flavours allow adult fans to diversify their cocktails, providing them with a taste of the Caribbean no matter where they may be responsibly enjoying our products.”
At 70 proof (35% ABV), Captain Morgan Pineapple Rum, Captain Morgan Coconut Rum, and Captain Morgan Grapefruit Rum are available nationally, with a suggested retail price of $15.99 for a 750 mL bottle.
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