Smirnoff Vodka Cuts The Velvet Rope With The Launch Of New Campaign
Waiting in a standstill line that wraps around the block. Being at the mercy of…
Diageo Launches Haig Club in Partnership With David Beckham & Simon Fuller
Diageo, the world’s leading premium drinks business, announces today the global launch of Haig Club…
Dos Equis Saves Cinco Season with Return of Dos De Mayo
With Cinco de Mayo falling on a Monday, for the second straight year, Americans everywhere…
Dewar’s Launches New Packaging & Bottle Design
Dewar’s, Bacardi’s Scotch whisky brand, announced the launch of its exciting new visual identity and…
Carlsberg Expands Portfolio With Global Launch of Seth & Riley’s Garage
Carlsberg Group is launching its first global venture into the ‘hard drinks’ category – the…
Bacardi Limited CEO Ed Shirley Leaves Company
The Board of Directors of Bacardi Limited, the largest privately held spirits company in the…
Heineken House Makes Coachella Debut
Heineken, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will…
The Only Chelada Made Especial!
Modelo Especial continues to embrace its Mexican authenticity, with the national expansion of Modelo Especial…
Carlsberg Adds the Czech Brand Zatec Beer to its Portfolio
The Carlsberg Group has entered into an agreement to acquire 51% of Zatecky Pivovar in…
A Set Of Beer Inspired By The Targaryen House In ‘Game Of Thrones’
As the Game Of Thrones‘ fourth season is coming up, the brewery Ommegang has come up…
Craft Beer Is Brewed From Real Prehistoric Fossils
Brewing your own beer is a popular pastime in which experimentation is encouraged, but it’s…
Wine Creatively Packaged in Paint Buckets to Show How it Turns Teeth Purple
Every year in November, Beaujolais Nouveau—new batch of red wines from the French region of…
Heineken Challenges Immersive Theater Attendees to Be the Star of the Show
Heineken debuts the brand’s latest “social experiment” to encourage consumers to “cross their borders,” with…
Captain of All Rum Spices Up “Taco Tuesday” Fiestas
Captain Morganhas been the life of the party for decades and for just as long,…
Carlsberg Uses Crowdsourcing To Make Happy Hour Last Longer
Advertising agency Konstellation has figured a way to make happy hour last longer for their…
Baron Philippe de Rothschild SA & Paul McGinley Reveal The 2014 Ryder Cup Wine
Mouton Cadet Ryder Cup Selection, made with the support of Paul McGinley, The 2014 European…