Carlsberg Expands Portfolio With Global Launch of Seth & Riley’s Garage
Carlsberg Group is launching its first global venture into the ‘hard drinks’ category – the…
Bacardi Limited CEO Ed Shirley Leaves Company
The Board of Directors of Bacardi Limited, the largest privately held spirits company in the…
Heineken House Makes Coachella Debut
Heineken, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will…
The Only Chelada Made Especial!
Modelo Especial continues to embrace its Mexican authenticity, with the national expansion of Modelo Especial…
Carlsberg Adds the Czech Brand Zatec Beer to its Portfolio
The Carlsberg Group has entered into an agreement to acquire 51% of Zatecky Pivovar in…
A Set Of Beer Inspired By The Targaryen House In ‘Game Of Thrones’
As the Game Of Thrones‘ fourth season is coming up, the brewery Ommegang has come up…
Craft Beer Is Brewed From Real Prehistoric Fossils
Brewing your own beer is a popular pastime in which experimentation is encouraged, but it’s…
Wine Creatively Packaged in Paint Buckets to Show How it Turns Teeth Purple
Every year in November, Beaujolais Nouveau—new batch of red wines from the French region of…
Heineken Challenges Immersive Theater Attendees to Be the Star of the Show
Heineken debuts the brand’s latest “social experiment” to encourage consumers to “cross their borders,” with…
Captain of All Rum Spices Up “Taco Tuesday” Fiestas
Captain Morganhas been the life of the party for decades and for just as long,…
Carlsberg Uses Crowdsourcing To Make Happy Hour Last Longer
Advertising agency Konstellation has figured a way to make happy hour last longer for their…
Baron Philippe de Rothschild SA & Paul McGinley Reveal The 2014 Ryder Cup Wine
Mouton Cadet Ryder Cup Selection, made with the support of Paul McGinley, The 2014 European…
Chicken Cock American Whisky Announces First Annual National Cherry Bounce Day
George Washington is rumored to have chopped down a cherry tree or two in his…
Stella Artois to Bring its Best-in-Class Draft Experience to the World’s Home Bars
On the evening of Tuesday, March 25, Stella Artois held a celebration at Lafayette Townhouse…
Budweiser Brew House Opens Doors at Ballpark Village in St. Louis
Just in time for the start of the 2014 baseball season, the new Budweiser Brew…
Bacardi Rum Recycles Water in “Good Spirited” Initiative
Water is key to the production of Bacardi rum. On average, it takes 12 liters of…