Crown Royal Introduces Extraordinary New Member to the Family
Crown Royal made an extraordinary craft addition to its product line with the introduction of…
Jelly Belly Serves up World’s First Beer Flavored Jelly Bean
When candy makers at Jelly Belly Candy Company set out to create the world’s first…
Anna de Codornίu Launches a New Look for a New Year
Anna de Codorníu, Spain’s leading sparkling wine, has an irresistible new look for its popular…
Anheuser-Busch Announces Super Bowl XLVIII Ad Lineup
Anheuser-Busch announced it will debut five new ads during the Super Bowl XLVIII broadcast on…
‘Busch Heroes’ Campaign Celebrates Hard Workers On & Off the Job
http://www.youtube.com/watch?v=Wts7H7P4HVs&feature=youtu.be Busch, long known as the beer for those who are “earning it,” launched “Busch…
Guinness Makes Stars of Congolese Fashion Cult in TV campaign
http://www.youtube.com/watch?v=B-3sVWOxuXc Guinness, the Diageo stout, is releasing a TV ad featuring a Congolese fashion subculture…
Space & Heineken Strike Gold at 2013 MAAW Globes Awards
Space is celebrating after winning gold at the MAAW Globes Awards – the scheme that recognises…
Whisky Advocate Names Diageo Distiller of the Year
Diageo, the world’s leading spirits, beer and wine company, has been named Whisky Advocate’s Distiller…
Manchester United Signs up Trendy Liqueur Brand Aperol
Manchester United has signed up fashionable Italian liqueur Aperol as its official global spirits partner.…
Tui Breweries Offer £100,000 for One Handed Cricket Catch
Tui Brewery has unveiled its latest campaign via an experiential PR stunt. It is offering…
Diageo Adds John Walker & Sons Odyssey to its US Portfolio
John Walker & Sons Odyssey Blended Scotch Whisky has completed its voyage across the Atlantic…
Pernod Ricard Drops Vodka From Absolut Logo to Maximise Brand
Pernod Ricard has axed the ‘Vodka’ text from Absolut’s logo to enable it to expand…
Beam and Justin Timberlake Join Forces to Launch Sauza 901
Sauza Tequila, one of the oldest and most storied houses in tequila, and Justin Timberlake…
Sean “Diddy” Combs & Diageo Acquire Luxury Tequila Brand DeLeon
Diageo, the world’s leading premium drinks business, and Sean Combs announced that they have furthered their…
Absolut Unveils ‘Content-rich’ Trends Website
Absolut has revamped its website in a bid to engage fans by offering them content…
Samuel Adams Introduces New Spring Seasonal Beer
The brewers at Samuel Adams are ushering in the new year with a new spring…