Whisky Advocate Names Diageo Distiller of the Year
Diageo, the world’s leading spirits, beer and wine company, has been named Whisky Advocate’s Distiller…
Manchester United Signs up Trendy Liqueur Brand Aperol
Manchester United has signed up fashionable Italian liqueur Aperol as its official global spirits partner.…
Tui Breweries Offer £100,000 for One Handed Cricket Catch
Tui Brewery has unveiled its latest campaign via an experiential PR stunt. It is offering…
Diageo Adds John Walker & Sons Odyssey to its US Portfolio
John Walker & Sons Odyssey Blended Scotch Whisky has completed its voyage across the Atlantic…
Pernod Ricard Drops Vodka From Absolut Logo to Maximise Brand
Pernod Ricard has axed the ‘Vodka’ text from Absolut’s logo to enable it to expand…
Beam and Justin Timberlake Join Forces to Launch Sauza 901
Sauza Tequila, one of the oldest and most storied houses in tequila, and Justin Timberlake…
Sean “Diddy” Combs & Diageo Acquire Luxury Tequila Brand DeLeon
Diageo, the world’s leading premium drinks business, and Sean Combs announced that they have furthered their…
Absolut Unveils ‘Content-rich’ Trends Website
Absolut has revamped its website in a bid to engage fans by offering them content…
Samuel Adams Introduces New Spring Seasonal Beer
The brewers at Samuel Adams are ushering in the new year with a new spring…
Heineken & Armin van Buuren Team for Responsible Drinking Campaign
Drinks giant Heineken has teamed up with DJ Armin van Buuren to launch a global…
You Can Now Get A Degree In Beer
With the craft beverage industry on a stellar rise in recent years, Blue Ridge Community…
Belvedere Vodka Rings in the New Year by Introducing Silver Saber
http://vimeo.com/81554052 Belvedere Vodka, the world’s first super premium vodka, announces the launch of its first…
Budweiser Unveils Twitter Powered Knitting Machine
Budweiser unveiled Knitbot, a Twitter powered knitting machine, in time for the Christmas jumper season.…
Teatulia Organic Teas Partnering With Top Mixologists
While the weather outside may be frightful, restaurants and bars are focused on keeping the…
Panel: EU-US Trade Talks Should Remove Unfair Tax Bite on European Brewers
EU-US trade talks should create a more level playing field by removing taxes on European…
Tequila Avion Introduces Avion Reserva 44
Tequila Avion announced the launch of Avion Reserva 44, an exceptional extra anejo tequila. Avion…