Five Golden Egg Campaigns from Easter in the UK
Every year Easter is a time when advertisers get the chance to create campaigns filled…
UK Chocolate Eaters Say Its Emotional Benefits Outweigh Health Concerns
As Easter is celebrated on 27th March, many will be feasting on chocolate to mark the…
The Impact of a Sugar Tax on Brands & How They Market Themselves
Momentum is building towards a sugar tax. What does this mean for Britain’s sugary brands?…
How Pulling a ‘Blue Steel’ for Your Brand Could Boost its Luxe Appeal
You’ve probably pulled it off at least once. The ‘Blue Steel’ model look made famous…
Gluten-Free Pizza Launches Soar 58% Globally Between 2012 & 2015
As National Pizza Days kicks off across the pond in the United States on February 9th,…
Pizza Delivery Trio Enjoy Super Bowl App Feeding Frenzy
Super Bowl 50 kicked off on February 7 and, for Americans, no sports event is bigger…
Havas Helia Team with IBM to Design Beer that Tastes of Joy & Optimism
Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of…
Stella Artois Underscores its Commitment to Global Water Issue
Water has played an important role in the Stella Artois brewing heritage for more than…
You say Qui-noah, I say Keen-wah: Let’s Call the Whole Thing off!
From Superfoods to Sausages: the foods proving more than a mouthful for British tongues. We…
The 18th FAB Awards Are Open For Entries!
The 18th Annual International Food and Beverage (FAB) Creative Excellence Awards are now open for…
Tag Up Your Pack by Derek Johnston
Words tell stories of course, but they help paint pictures too. In the case of…
SLEEPING GIANTS: How To Revive Orangina
It is great to see Lucozade Ribena Suntory working hard to reinvigorate Orangina. It recently…
Mintel Identifies Top Global Food & Drink Trends For 2016
Looking ahead to 2016, Mintel’s Global Food and Drink Analyst Jenny Zegler discusses the top…
Maxus: Global Consumers are Playing it Safe with Alcohol Consumption
Today’s consumers have a complex relationship with alcohol and brands depending on the occasion, their…
Send a Cow Partners with Starbucks to Launch a ‘Moo-sive’ Campaign
International development charity, Send a Cow, together with Starbucks partners across the country, has launched…
UK Women Raise A Glass To Beer
AB InBev, the world’s leading brewer, has released insights from research looking at the appeal…