Experiential Campaign Puts Two Metre Tall Chip Packs in Retail Space
Ooh Media has unveiled an experiential brand campaign for Kettle’s Chunky Chips, converting over 60…
Nestlé Pledges to Achieve Zero Waste in Europe by 2020
Nestlé has announced it will achieve zero waste in all of its 150 European factories…
Sun Branding Solutions Acquire FoodSpecifications.com
Sun Branding Solutions announced that it has acquired food specification software business, FoodSpecifications.com. FoodSpecifications.com is…
First-ever Marinated Chicken Successfully Cooked in Space, Noshed on Earth
Soy Vay, a premium line of preservative-free, kosher marinades, confirmed that it has boldly cooked…
DT Launches KFC Australia’s First Ever Branded Mobile App
http://www.youtube.com/watch?v=hPIEGKWQky8 In a first for mega brand KFC, DT – part of Ogilvy Australia and…
McDonald’s Preps Marketing Drive For Premium McCafe Sub-menu
McDonald’s is unifying its premium drinks and sweet snacks under its McCafe sub-brand in the…
Ocado Chief Calls On M&S to Embrace Online Grocery Delivery
Ocado chairman Stuart Rose, himself a former head of M&S, has called on the High…
Wendy’s Debuts ‘Pretzel Chicken Love Stories’
http://www.youtube.com/watch?v=9tFm1_EBUeA Who can resist a juicy story – or a sandwich? Wendy’srecently launched Pretzel Pub…
New Concept Store for 7-Eleven by WD Partners
7-Eleven, the largest convenience store chain in the world with more than 50,900 stores in…
Flora Pro-Activ Ads Banned For Unjustified Claims
http://www.youtube.com/watch?v=x5NRcZhP6a8 Unilever has been banned from running two Flora ads that make unjustified claims about…
Wagon Wheels Wheelies Rolls Out New Campaign With VCCP
Burton’s Biscuit Company is set to launch an out of home campaign to promote Wagon…
Stacy’s Brand Introduces New Line of Stacy’s Bake Shop Bakery Crisps
With the school year in full swing, fall’s arrival and the busy holiday season around…
Russian Restaurant That Only Hires Twins As Servers
http://www.youtube.com/watch?v=K6aY-RDWDFM#t=25 A Moscow restaurant owner is hiring only sets of twins in a novel bid…
Mondelez to Use ‘Smart’ Shelves to Target Specific Ads at Consumers
Mondelez International, whose portfolio includes the likes of Chips Ahoy, Nabisco, Oreo, Trident, Toblerone, Halls,…
Fresh Direct Awards Five Year Contract to Isotrak
Fresh Direct has signed a five-year contract with vehicle tracking and telematics company Isotrak. Fresh…
First Milk Launches TV Campaign for Lake District Dairy Co.
http://www.youtube.com/watch?v=Km8SIURSrQ4 First Milk has launched a £1m advertising campaign for the Lake District Dairy Co.…