Gatorade and Usain Bolt Launch New Stat in Cricket ‘The Bolt Rate’
Gatorade, in partnership with Eleven and TBWA Sydney, has created a new explosive cricket…
Pepsi Max Partners with Time Out to ‘Max’ the Summer Effect in New Data Campaign
Pepsi Max has partnered with PHD and Time Out to not only inspire Australians, but…
GS&P Convince Food & Wine To Change Their Name For ‘Got Milk?’
Goodby Silverstein & Partners (GS&P) convinced Time Inc.’s monthly magazine Food & Wine, to change their name to…
Pepsi Unveils a New Facebook Messenger Chatbot Called ‘Bot-tler’ in Dubai
Pepsi showcased a new Facebook Messenger chatbot called ‘Bot-tler’ during an event in Dubai called…
Coca-Cola Partners with The Salvation Army by Bringing Christmas Truck Tour to Australia
Coca-Cola Australia has launched its new ‘It Feels Good to Give’ Christmas campaign, in partnership…
Starbucks Has a New Way to Get More of Your Money
The newest menu item at one Starbucks location isn’t a limited-edition frappuccino. Instead, it’s freshly…
Cafédirect Teams with Family (and friends) to Reveal it’s ‘Ridiculously Good’ Nature
Family (and friends) have helped the UK’s fairest coffee company radically reposition for consumer reappraisal,…
Coke Zero Sugar to be Front and Centre of £7m “Holidays Are Coming” Campaign
Coca-Cola is using its annual festive marketing investment to build its Zero Sugar brand, a…
B&B Studio Brings Wit and Vitality to Competitive Sector with Pip & Nut Almond Drink
A newly-launched range of almond drinks, with design by B&B studio, heralds the first foray…
Lipton, Cadbury, Dove, Johnnie Walker among UK’s 50 most valuable
The first annual ranking of the BrandZ™ Top 50 Most Valuable UK Brands has been…
Industry Legends and Veterans Star in The FAB Awards’ 20 Years Young Campaign
The FAB Awards have announced that they are now open for entries for their 20th…
KOFF Crisp Launches with a Bold Identity by bluemarlin
Finland’s leading brewery Sinebrycoff has launched KOFF Crisp, a rebrand of their Nikolai range of…
Robot Food Quench Feel Good’s Thirst for an Identity with Purpose
After being purchased by Nichols PLC (owner of Vimto), Feel Good were in a position…
Starbucks’ Minimalist Posters Show How It’s a Big Part of People’s Lifestyles
Only have time for a coffee? These pared-back Starbucks posters might keep you entertained for a…
Guaraná Antarctica Unveils Surfboard Made Out Of Recycled PET Bottles
Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET…
Schweppes Celebrates 234 Year History with Biggest Marketing and Product Launch Ever
Schweppes, the UK’s favourite tonic brand, has announced its biggest GB investment in over 200…