Fanta is launching this week an exciting new multi-platform marketing campaign with experiences-to-remember prizes.
The ‘Play #Fanta100 – 100 ways to play’ campaign aims to grow awareness and engagement of the brand by giving consumers the chance to win an experience-of-a-lifetime prize, such as flying a plane, feeding a lion or becoming a pop star for a day by purchasing a promotional pack and visiting the Fanta 100 website. Over the promotion period, promotional products will contain a code which can be registered for a chance to win the popular prizes.
The light-hearted campaign taps into the fun side of consumers, who can share their playful moments online using the #Fanta100 hashtag. The campaign was inspired by the benefits of play for teens and families.
The multi-media marketing campaign includes TV, with adverts airing for five weeks on channels popular with Fanta customers such as E4 and Comedy Central, as well as online, social media, and consumer promotion.
Fanta is launching this week an exciting new multi-platform marketing campaign with experiences-to-remember prizes.
The ‘Play #Fanta100 – 100 ways to play’ campaign aims to grow awareness and engagement of the brand by giving consumers the chance to win an experience-of-a-lifetime prize, such as flying a plane, feeding a lion or becoming a pop star for a day by purchasing a promotional pack and visiting the Fanta 100 website. Over the promotion period, promotional products will contain a code which can be registered for a chance to win the popular prizes.
The light-hearted campaign taps into the fun side of consumers, who can share their playful moments online using the #Fanta100 hashtag. The campaign was inspired by the benefits of play for teens and families.
The multi-media marketing campaign includes TV, with adverts airing for five weeks on channels popular with Fanta customers such as E4 and Comedy Central, as well as online, social media, and consumer promotion.
Further engagement will include outdoor and experiential activity, encouraging moments of playful happiness in the sun, which will be activated throughout the months of July and August.
“Fanta is an inherently playful product and play as an engine of social improvement is well established. We are all excited about this campaign as it calls on consumers to inject a little play into their lives, sharing the fun as they do so. With Easter holidays around the corner, and summer approaching, teenagers and their families will have the opportunity to enjoy, and share, the playful side of life,” Brd Drohan-Stewart, Great Britain Marketing Director.
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