On February 7th, GALAXY Chocolate launched its new film, Chase, for Valentine’s Day. Directed by Juan Cabral, the film provides a soulful and modern take on the classic love stories we’ve come to expect at Valentine’s. It reflects the simple reality of our increasingly busy lives and the importance for us all to make time to find pleasure in the world around us.
Written by Diego Oliveira and Caio Giannella the film follows Cupid in pursuit of a young woman rushing through life. Through the busy streets of London, our female protagonist hurriedly cycles through traffic, narrowly missing cupid’s arrow. The breath-taking chase continues to build suspense through London’s landmarks, as she continues to move too fast for the arrows to reach her; but striking others in her path. The film concludes when our heroine finally pauses in the moment and we see loves first strike. The film ends with a relevant message for today’s generation: “Rush Less. Feel More”.
The film will launch on social channels during the run up to Valentine’s Day, as GALAXY sets out to mark this occasion with a heart-felt message that places the silky smooth experience of GALAXY Chocolate at the heart of the story.
Continuing a rich history of GALAXY advertising with a modern love story that aims to connect with a future generation of GALAXY lovers. Olivia Cheng, Galaxy’s UK Marketing Director says: “With chocolate being the second most popular gift to give on Valentine’s Day, it’s the perfect time of year for GALAXY to be showing the benefits of its silky smooth chocolate and what can happen when people choose to find time to enjoy a GALAXY moment, in our modern take on the classic Cupid story.”
AMV BBDO collaborated with Juan Cabral and MJZ for the production, Creative Directors Nadja Lossgott and Nicholas Hulley said, “It’s a modern fable. In our increasingly busy, do it all and have it all lives, it’s a reminder that sometimes we need to take a moment for pleasure.”
GALAXY Chase will run on social channels from Tuesday 7th February until Tuesday 14th February.
Source: Little Black Book