HAVE YOUR ESPRESSO MARTINI – AND EAT IT? Kahlúa and Tony’s Chocolonely team up to launch the world’s most indulgent espresso martini made ENTIRELY out of CHOCOLATE: The Espresso MarTony.

• With 1 in 4 Brits revealing they don’t treat themselves enough, Kahlúa and Tony’s Chocolonely team up to unveil the ultimate guilty pleasure: the chocolate Espresso MarTony glass!
• This bank holiday weekend, the treat of all treats will be exclusively available to enjoy at Dirty Martini Bishopsgate in London. Finally, something that feels as indulgent as a 4-day weekend.

The world’s leading coffee liquor, Kahlúa, and Dutch chocolate brand Tony’s Chocolonely have teamed up to create the Kahlúa Espresso MarTony Glass – a never-seen-before Espresso Martini glass made entirely of milk chocolate. The Espresso MarTony sees the two brands come together to create the ultimate adult treat after research¹ found that a quarter of Brits say they do not think they treat themselves enough.

With half of the nation on the hunt for the ultimate indulgent treat – and Friday being the most popular day to do so, Kahlúa and Tony’s Chocolonely have united two of the UK’s most beloved indulgences – damn tasty chocolate and irresistible cocktails – in one unforgettable creation, perfect for your Friday night fix. 

Developed by Wieden+Kennedy London, the Kahluá Espresso MarTony Glass launches with a social film starring sustainable chef and social media sensation Lagom Chef serving up the Kahlúa Espresso MarTony glass to an unsuspecting customer, who debates whether to sip or bite. It was directed by Jasper Cable-Alexander, produced by DROOL, and photographed by Philotheus Nisch.

Creative Directors Freddy Taylor and Philippa Beaumont commented, “We couldn’t think of a more perfect medium for this incredible collaboration to come to life than an irresistible, edible, chocolatey glass. Eat it! Eat it!” 

This limited-edition chocolate glass will be exclusively available* at Dirty Martini Bishopsgate over the bank holiday weekend (Friday 18^th – Monday 21^st April). The first 10 customers to order a Kahlúa Espresso MarTony on each day will receive an Espresso Martini served in** the iconic Tony’s Chocolonely milk chocolate MarTony glass – for a delicious and indulgent drink you can enjoy from the first sip to the final bite. But hurry… they won’t last long! 

And for those choc-tail lovers who can’t swing by Bishopsgate, the Kahlúa Espresso MarTony cocktail will be available at Dirty Martini venues nationwide for one month***. The serve features a deliciously indulgent Kahlúa Espresso Martini accompanied by a chunky milk chocolate bar from Tony’s –  the ultimate pairing of chocolate and Espresso Martinis.

Craig van Niekerk, VP of Marketing for Kahlúa, said: “Indulgence should be sweet, so we’ve teamed up with Tony’s Chocolonely to stop Brits feeling torn between their two favourite treats. With the Kahlúa Espresso MarTony, we’re stirring up the best of both worlds so cocktail lovers can enjoy their creamy cocktail and the glass itself. Will you sip, or will you bite? Why not both!”

Nicola Matthews, UKI Head of Marketing at Tony’s Chocolonely said: “We’re beyond excited to team up with Kahlúa to bring the ultimate indulgence to both chocolate and cocktail lovers. Together, we’ve shaken up something truly special: the Espresso MarTony. It’s bold, delicious and a lil’ bit unexpected, just how we like it. We can’t wait for people to sip it, bite it, and fall in love with it.”

For those unable to get to a Dirty Martini Bar over the Bank Holiday weekend, Kahlúa has you covered, sharing the recipe for the Kahlúa Espresso Martini to make at home – your favourite drink has never tasted this good: https://www.kahlua.com/en-gb/drinks/espresso-martini/

Source: Wieden+Kennedy London

  Alcohol, Beverage, Collaboration, Dirty Martini, Food, Kahlúa, Launch, Limited Edition, Marketing, Pernod Ricard, Tony’s Chocolonely, UK, Wieden+Kennedy London