Jim Beam Taps Fans’ Own Personal “Statements” To Help Co-Create Bottle Labels

Each bottle of Jim Beam Single Barrel, the first-ever single barrel offering from the brand, exemplifies individuality – not only with the distinct flavor and personality of the bourbon itself, but also with its hand-crafted and hand-written bottle labels. And to celebrate its launch, Jim Beam announces today that it’s giving fans across the U.S. the opportunity to take part in the craft-making process with the launch of the Jim Beam “Single Barrel, Single Statement” Contest.

From July through to August 17, anyone of legal drinking age can share their unique “single statement” – whether it’s a favorite toast, how to sip a great glass of bourbon, whom to enjoy it with or where to drink it here for a chance to be featured on actual bottle labels of this super-premium bourbon.

Jim Beam Single Barrel“As a brand rooted in making history, we wanted to allow our fans to make their own history by helping co-create bottles of Jim Beam Single Barrel with their words (and names) on actual bottle back labels,” said Vanessa Jenkins, Senior Brand Director at Beam Suntory. “With 219 years and seven generations of Beam heritage, we feel the time is right to include our fans in our first-ever single barrel product.”

Fred Noe, Jim Beam’s 7th Generation Master Distiller, will select the six (6) finest statements that will be featured on the back label of actual bottles of Jim BeamSingle Barrel sold in stores nationwide, joining select Jim Beam craftspeople whose statements are also currently featured on the inside back labels of bottles of Jim BeamSingle Barrel currently in market.

“Jim Beam Single Barrel is special because it represents more than just the great liquid in our bottles,” said Noe. “We are excited to give our fans a chance to be part of our story and have their unique words on our labels. It’s the perfect way to finish off this super-premium bourbon in a one-of-a-kind, personalized way that only Jim Beam can deliver.”

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