Heineken Captures Football Fan Excitement in New Campaign ‘The Test’

Heineken Captures Football Fan Excitement in New Campaign ‘The Test’

 Most Ukrainians prefer to watch football alone. With the UEFA Champions League Final coming to Kiev, WE ARE Pi and Heineken set out to change this by ‘scientifically’ proving that sharing the drama, and a load of Heineken beer together, is much more fun. The film, which launched in Ukraine, is WE ARE Pi’s […]

Nākd’s Social Media Campaign Sees Fans’ Doodles Appear Across OOH Billboards

Nākd’s Social Media Campaign Sees Fans’ Doodles Appear Across OOH Billboards

Putting its fans centre-stage, quite literally, pioneering wholefoods snack bar brand Nākd is showcasing the winning doodles from two dedicated fans who entered its ‘Add a little Delight’ social media competition. The sketches will feature in the brand’s out-of-home advertising at London tube stations and rail stations from mid January till the end of the […]

Bud Light’s Popular NFL Team Cans Return with New Minimalist Design

Bud Light’s Popular NFL Team Cans Return with New Minimalist Design

Beer with your team on it. #MyTeamCan pic.twitter.com/hL10BxH8Jf — Bud Light (@budlight) August 1, 2016 Bud Light has brought back its team-specific cans for the 2016-2017 NFL season. The beer behemoth has partnered with 27 of the 32 NFL teams on distinct can designs, which got a minimalist makeover from design firm Jones Knowles Ritchie. […]

Rothco Opens the Digital Doors of the Heineken Rugby Club…

Rothco Opens the Digital Doors of the Heineken Rugby Club…

In a brand new campaign aimed at extending the reach of their official rugby sponsorship, Heineken and creative agency, Rothco, are opening a bespoke online platform for fans. Heinekenrugbyclub.com has been created to enable and inspire rugby supporters to share the social opportunities of rugby. Phase one of the campaign launches on Wednesday 16th March […]

Heineken Light Is The Best Light Beer You’ve Ever Tasted, Guaranteed!

Heineken Light Is The Best Light Beer You’ve Ever Tasted, Guaranteed!

Heineken Light, two-time award winner of the World Beer Championships, is so confident it’s the best tasting light beer you’ve ever tasted, that Heineken is offering a money back guarantee. To inspire fans 21+ to try the Best Tasting Low Calorie Lager, Heineken is partnering for the second year with five-time Emmy award winner, host […]

Jim Beam Taps Fans’ Own Personal “Statements” To Help Co-Create Bottle Labels

Jim Beam Taps Fans’ Own Personal “Statements” To Help Co-Create Bottle Labels

Each bottle of Jim Beam Single Barrel, the first-ever single barrel offering from the brand, exemplifies individuality – not only with the distinct flavor and personality of the bourbon itself, but also with its hand-crafted and hand-written bottle labels. And to celebrate its launch, Jim Beam announces today that it’s giving fans across the U.S. […]