JWT London Takes a Break From Password Tedium in KitKat Cyber Monday Campaign

HAv3 a bEe@K . hAve a K1tK@t! #CyberMonday #mybreak @KITKAT @JWT_London pic.twitter.com/ySZKLXUcJr

— Bryan Riddle (@Bryan_Riddle) November 28, 2016

As the world’s consumers sit glued to their computers snapping up the mega deals on offer on Cyber Monday, KitKat wants to offer the millions and millions of shoppers coming up against the maddening, often tear-inducing frustration of the password police, a break.

Knowing how tediously monotonous the creation or remembering of passwords can be, J. Walter Thompson London has created a short video for KitKat lampooning the hurdles you need to jump through to set up a password in the modern world.

Alex Ball, creative at J. Walter Thompson London, said: “Having spent way too many hours of my life shouting at these overly complicated and officious password rules, it felt right to offer everyone else in that boat a way to take a break.”

The film will appear on TV, digital OOH and KitKat’s Facebook page.

Source: Little Black Book

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