Loco Provides Stop-Motion Animations for wagamama’s #Veganuary Social and OOH Campaign

Vegan and flexitarian dining trends are on the rise and food imagery remains ever-popular on Instagram and Facebook, so it was only natural that wagamama would promote their new vegan take-out menu on social and outdoor media.

Just in time for #veganuary, Loco’s social media marketing videos advertise wagamama’s vegan menu as well as the restaurant’s partnership with Deliveroo for delivery.

Building on the success of Loco’s earlier stop-frame animations which launched the original delivery and take-out menu, wagamama commissioned them to create a new, bespoke series of stop-motion animation films featuring their vegan dishes.

In pre-production and on-set, the production team worked closely with wagamama’s marketing team and chefs to ensure everything was on-brand and representative of the real restaurant dishes and ingredients.

Loco’s fresh and fun animations of wagamama’s vegan yasai yaki soba and kare burosu ramen will feature as paid placements in social media marketing feeds and as digital OOH displays in shopping malls and the London Underground.

Source: Loco

  Food, Loco, Marketing, OOH, Production, Restaurant, Stop Motion, UK, Vegan, Veganuary, Wagamama