The Russian agency Red Pepper has come up with a clever and creative packaging design for an eco-friendly beer.
In the above video, they stated that many concept designs for beer are beautiful—however, a lot of additional information has to be inserted into the packaging before it can be sold. Due to this requirement, many well-designed beer labels will be bogged down by nutritional information, which makes them less appealing.
Inspired by the shape of tree rings, the agency inserted all the necessary information into this logo—the beer company got an aesthetically pleasing label that met the law’s requirements.
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