McDonald’s Sets Up Huge Lunch Box-Shaped Restaurant To Promote New Items

To ramp up promotional efforts for its new Aussie rump steak wraps and salad, McDonald’s Australia along with DDB Sydney, set up a pop-up restaurant in the shape of a gigantic lunch box.

Covered in its iconic red and yellow colors, the massive pop-up is currently situated at Melbourne, after which it will relocate to Gold Coast, Sydney, Perth and Adelaide.

  Australia, Creative, DDB Sydney, Fast Food, Innovation, Lunch Box, Marketing, McDonalds, pop-up, Product Launch, Promotion, Restaurant