Juice drinks brand Oasis launches a drive to recruit a fresh generation of consumers with a new advertising campaign created by The Corner. The ‘O Refreshing Stuff’ campaign takes a humorous look at the modern world through digital, OOH and social activity.
The campaign targets teenagers by using a bold illustrative style to provide a refreshing take on the daft absurdities of everyday life. The Coca-Cola-owned brand has worked with New Zealand-based animation studio Parallel Teeth to create the illustrations, with media being handled by MediaCom.
Oasis Senior Brand Manager, Natalie Whitehead-Farr, said: “The 2015 campaign is bold and refreshing – using animation to illustrate some of the absurd and funny truths in the everyday life of teens. Each piece of content pokes a bit of fun at a modern trend and delivers an Oasis perspective – whether that be on outdoor advertising, gym selfies, reality TV or slow motion product demos. We think this humorous approach will really resonate with Oasis consumers of all ages.”
The creative will appear as OOH six-sheet posters and animated digital ads, with short videos and social content. Further content will run throughout the year, offering an amusing perspective on modern day trends.
Neil Simpson, founding partner at The Corner said: “We want to connect the brand with a new generation of consumers, through an observational take on the modernworld. Oasis is refreshing, entertaining and distinctive, because it says what a lot of our audience are thinking.”
— Oasis Drinks (@Oasis_Drinks) June 26, 2015