Simon Pendry Creative were asked to rebrand MR Pick Me Up. The previous branding had become tired, unclear on the message, and also irrelevant to the new owners of the business. It was time for a positive change.
MR Pick Me Up is a private wine tour and driver service, operating in the beautiful Margaret River region. They plan bespoke wine tours tailored to your needs, so you can simply relax and enjoy yourself… MR Pick me up pride themselves on you ending your tour with a smile on your face.
THE BRIEF: MR Pick Me Up wanted to redesign their brand to elevate people’s perceptions of their service, clearly communicate their speciality of wine tours, and also express their friendly personality… the world of wine can sometimes take itself a little too seriously!
THE OPPORTUNITY: The key was to balance professionalism and expertise, with a friendly personality. Clarity of the actual key service MR Pick Me Up deliver, wine tours, was paramount. The logo combines a chauffeur’s hat to denote the driver service element, a wine glass to suggest the nature of the tours, and the smile of the wine itself communicates their friendly and upbeat approach to the tours themselves.
THE RESULTS: Happy owners of the business, and a marked upturn in awareness and booking of MR Pick Me Up wine tours…
“We asked Simon Pendry Creative for an impactful redesign of our brand. One that would positively shift the consumer’s perception of Mr Pick Me Up, and clearly communicate that we are a professional wine tour service… that still has a bit of personality and a sense of fun. They certainly delivered, cheers!”. MR Pick Me Up Owners.
The rebrand also uncovered engaging new revenue streams, from curated wine gift packs to MR Pick Me Up merchandise…. A fantastic result bottoms up!
Source: Simon Pendry Creative
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