Springetts Create Branding & Packaging for The Funky Fish Kitchen

FunkyFish_PrintLayout[4]Springetts Brand Design Consultants has designed the branding and packaging for a new range of chilled ready-to-eat and ready-to-cook seafood called The Funky Fish Kitchen.

The 11 strong range is produced by Young’s and sold exclusively through Asda.

The packaging features a bold, iconic , eye catching fish illustration which aims to make natural fish and seafood more appealing by inspiring younger consumers and making it much more fun and accessible. Different colour ways within the illustration signify variety in species and aid navigation within the range.

The new Funky Fish sub-brand allows Young’s the perfect look and feel under which to launch this more fashionable, lifestyle brand whilst the subtle inclusion of the Young’s logo within the scales of the fish underpins the quality and provenance of the fish and the expertise to create new and exciting flavours.  We believe that consumers will find this an easy and tastier way to enjoy fish twice a week.

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