As part of the brand’s global campaign, Transform Today, Absolut has announced a new project with graphic novelist Rafael Grampa, one of the featured artists of the campaign. Entitled Next Frame, the collaboration will invite users from around the world to help shape what happens within a new original story created by Grampa – as […]
To celebrate the spirit of the carnival festivities in South America, Absolut has come up with a new vodka flavor accompanied with a limited edition “Karnival” design on the bottle. Illustrated by Brazilian graphic novel artist and writer Rafael Grampá, Absolut’s new packaging has five flamboyant characters that seem to have come from the streets […]
Pernod Ricard has axed the ‘Vodka’ text from Absolut’s logo to enable it to expand its marketing to new areas without cannibalising the brand’s cache. The new logo replaces the traditional three-line branding – Absolut Country of Sweden – on all marketing assets, with the exception of the bottle itself. It incorporates an updated typeface […]
Absolut has revamped its website in a bid to engage fans by offering them content focused on real-time cutting-edge trends and collaborations. The new mobile-optimised site will seek to “immerse fans in the world of Absolut with fresh content focusing on cocktail culture and creative executions”, according to the vodka brand’s owner Pernod Ricard. Localised […]
Absolut has unveiled a new limited edition bottle which pays tribute to one of America’s most iconic cities—Chicago. Designed by Ross Bruggink and crowdsourced by the Threadless community, this bottle pays tribute to the city’s culinary culture, neoclassical architecture and its largest skyscraper. Ross commented: “The bottle represents all of the iconic elements of Chicago […]
Pernod Ricard has signalled it is preparing a major push to reach more drinkers through humour and create excitement in wine after increased marketing spend in its last financial year buoyed a poor performance in Western Europe. The Absolut maker revealed a “stability” in consumer spending in its core markets for the year to 30 […]