In Ogilvy & Mather London’s latest campaign for Hellmann’s, the agency has created a series of three TV ads focusing on the quality of the ingredients that go into each jar of mayonnaise – showing the brand is #OnTheSideOfFood. The first two 20-second ads in the campaign showcase the product’s main ingredients – free range eggs […]
CKE Restaurants and 72andSunny Los Angeles have unveiled a new brand campaign, introducing Carl Hardee Sr., the fictional founder and amalgamation of Carl Karcher and Wilbur Hardee, who has returned to reclaim control of the company. The extended-cut film, that will run online and on broadcast, begins at the company’s headquarters, where young Carl Junior, […]
As a mother, supermodel, TV personality, social-media phenom and wife of musician John Legend, Chrissy Teigen doesn’t exactly need another job—let alone one as a plant manager. But that’s what Teigen is now. At least, that’s what she is in a new spot for Vita Coco. Shot on a white-sand beach at Key Biscayne, Florida, […]
Some of the most meaningful and important parts of our lives are everyday moments – when we choose to experience them from the right perspective. But our increasingly busy lives make it difficult to see these moments for what they are. This was the powerful creative message Scorch London helped Twinings portray in its new digital campaign, […]
BBDO and Proximity Pakistan has collaborated with PepsiCo to create a new campaign for energy drink, Sting, titled #StingChallenge. Partnering with one of the world’s youngest Olympic medalist for boxing, Amir Khan, BBDO created a TV commercial that showed fans helping Amir train for his next win by turning the entire old city in Lahore […]
Two mates and a creepy cat vie for KFC’s new Original Recipe Stacker Burger in a humorous new campaign launched in March by Ogilvy Sydney. Running for the next four weeks, the campaign aims to remind KFC lovers that the new special release burger (which combines two KFC fan favourites – the Original Recipe Burger and […]
St Patrick’s Day might be over, but these watercolour ads from McDonald’s are simply too pretty to pass off. Conceptualized by Dallas-based communications agency Moroch, these delightful ads were created to promote the limited edition ‘Shamrock Shake’ by the fast food chain. Credits: Advertising Agency: Moroch Partners, Dallas, USA Executive Creative Director: Kevin Sutton Creative […]
This March, American college sports fans aren’t the only ones with basketball fever. The Pedigree ‘pup-letes’ are hitting the court in a new adorable campaign from the Mars, Incorporated owned brand. The new ads are part of Pedigree’s ‘What does it take to be a Pedigree Pup-Lete?’ video series, created by advertising agency BBDO New York, which launched in […]
Today’s man is an amalgam of competing influences. Far from the one-dimensional stock characters of yore, he aspires to exhibit both “traditional” masculinity and the affectations of a man of wealth and taste. 1800 Tequila’s new rebranding campaign from CP+B Los Angeles reconciles these disparate influences into one portrait of a modern man by combining […]
Domino’s Pizza, one of the recognized leaders in pizza delivery, is launching a new series of commercials by Crispin Porter + Bogusky, featuring one of its most beloved technologies – the Domino’s Tracker. Domino’s Tracker follows a customer’s pizza order as it makes its way through the store and out the door for delivery. Domino’s […]