The New York Bakery (NYB) company is launching a new Cheese Bagel, with a multi-media campaign created by Now. “Research told us that the bagel flavour most Britons wanted to try – by a long way – is cheese.” said NYB Marketing Director, Tim Barkey. The campaign idea is to create a new language playing off […]
McDonald’s have unveiled a new campaign to highlight the fact that they only use the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms for their McCafé brand. They used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background. The campaign was […]
Porridge brand Quaker Oats, is launching a new TV campaign to support the introduction of its Super Goodness range. Airing for the first time on 19 September and running for five weeks, the advert highlights the nutritional benefits of the new Super Fruits sub-range. The 20 second commercial opens with an image of Quaker Oats […]
CherryCherry London has unveiled their latest commercial for Lucozade with Grey London and Academy films. Acclaimed director Wally Pfister brings the old Thamesmead estate to life in the energetic new ad. Pfister said: “The VFX work for the Lucozade commercial was always going to be a major challenge to pull off in the amount of […]
Tequila Herradura announced the launch of its new global marketing campaign, “Luck Is Earned.” Featuring raw and undeniably real stories of people who parallel the ambition, passion and soul of Tequila Herradura, the campaign illustrates that there are no shortcuts to greatness. Whether it’s making tequila, music or art, turning one’s all-consuming passion into perfection requires dedication […]
FCB presents a new Fargo campaign developed under the concept “Everything Can Fit In A Slice Of Bread”, that continues building the brand’s new positioning, initiated in its previous campaign in April this year. The agency creatively led by Lulo Calio developed this integrated campaign that includes three TV ads: “Voice Message”, “False Profile” and […]
Lurpak, the UK’s no.1 butter and spreadable brand, has unveiled a new TV ad as part of a multi-million pound marketing campaign. The campaign aims to challenge consumer cooking habits and drive butter usage as research by Lurpak shows UK consumers are spending more time consuming food media than cooking. Lurpak ‘Game on, Cooks’ will […]
Creative agency MUH-TAY-ZIK | HOF-FER launched a campaign for Albertsons Companies’ brand O Organics called ‘Organic for All,’ featuring a TV spot and video across digital and pre-roll placements. Organic food is often perceived as unaffordable and out of reach for many consumers. But the ‘Organics for all’ campaign aims to show that O Organics’ […]
Rainey Kelly Campbell Roalfe/Y&R launched the latest instalment of its award-winning Marks & Spencer Food campaign with an ad that showcases the inspirational and authentic ‘Taste Asia’ range at M&S. The TV campaign, which broke on September 7, will be supported by press, OOH and digital activity. The 20-second ‘Adventures in the Exotic’ spot playfully […]
Kinder Surprise is heading back to TV screens with a delightful new ad that celebrates the power of children’s imaginations and how this simple yet iconic treat that children love can help create memorable and magical moments for grown ups too. In the 30 second ‘Parents’ ad we are welcomed into different families’ homes where […]