Y&R São Paulo, Brazil, shows that simplicity is still the best in this collection of print ads for Danone. The posters use copy and strategic placement of the product to illustrate how Danone’s dessert brand Danette puts people in a positive mood and help them unwind.
Dairygold, the market leader in the Irish spreads category, has embarked on a new campaign for the brand this summer with its new agency, Rothco. According to Rothco’s Chief Strategy Officer, Emer Howard, the challenge was to get Ireland’s favourite spread into as many Irish hearts as it was in fridges. Spreading straight from the […]
Mcasso recently worked alongside Proximity London and UNIT to compose three contemporary tracks for Bombay Sapphire’s #SummerofBombay campaign. With a scene set upon a lively rooftop bar overlooking the city, the second on an island terrace at sunset and the third amongst a crowd soaking up the sun at summer garden party, each track was composed with each vibe and […]
Ghirardelli is expanding into the snacking category with its new ‘Best Dressed Snack’ campaign, created by FCB West, for the brand’s new line of chocolate covered snacks. “The term ‘Best Dressed’ speaks to our premium ingredients that are dressed in rich Ghirardelli chocolate,” said Marlene Bartlett, brand manager, Ghirardelli Chocolate Company. “We wanted to encourage […]
Beer brand Amstel goes back to its roots with Pass It On, a new 60-second TVC created for the Russian market by 180 Amsterdam. The TVC represents the start of the Serious About Beer and Friendship campaign, celebrating the spirit of friendship, which has existed ever since the beer was created by two friends in […]
After two hugely successful films in their “Cultivate” campaign — “Back to the start” in 2012 and “The scarecrow” in 2013 — Chipotle and CAA teamed up with Passion to create “A Love Story”, an ambitious animated short directed by Passion Pictures’ Saschka Unseld. The film tells the story of Ivan and Evie, whose innocent […]
Subway is promoting its popular Subway £3 Lunch range with a new TV campaign breaking on Wednesday, July 6th. The TV ad, created by McCann London, shows a young man nervously trying to woo a girl as she decides what to order at a Subway store. He spots a poster advertising the Subway £3 Lunch […]
Mother of UK tennis players Andy and Jamie Murray, coach and now chief foliage officer (CFO) for Pimm’s, there’s no end to Judy Murray’s talents as she features in the alcohol brand’s latest campaign. Judy joins Pimm’s as they seek to perfect the art of mint management. In her newly created role as CFO, she […]
New York’s Canal Street is world-renowned for its dollar discount stores, filled floor to ceiling with cheaply made Asian clichés and counterfeit goods. To celebrate the true craft and creativity of its origins – the streets of Asia – Tiger Beer and Marcel Sydney have repurposed a Canal Street discount store and turned it into […]
Kellogg’s Bran Flakes is to return to TV with an inspirational campaign created by Leo Burnett London, which invites viewers to see the taste benefits of Kellogg’s Bran Flakes. The spot, ‘The Art of Bran Flakes’, which broke on Monday July 4th and marks a new strategy for the brand by focusing on flavour. It […]