Kraft has launched an amusing new campaign to promote Devour–its line of frozen meals that it claims is ‘#FoodYouWantToFork’. Developed by Publicis Seattle, the clever wordplay comes accompanied by a steamy spot called ‘Pool Boy’ that does a naughty take on its otherwise innocent, creamy ‘Chicken Enchiladas Suiza’. It’s other ad titled ‘Lunch Spank’ is an entertaining, […]
With the review of McDonald’s creative account reportedly stretching out to the end of the summer, Leo Burnett Chicago launched a campaign promoting the fast food giant’s decision to remove all artificial preservatives from its Chicken McNuggets. In the 60-second spot “A Better Chicken McNugget,” (above) set to a cover of Cyndi Lauper‘s “Time After […]
Coca-Cola has apologised after an online ad for Sprite prompted social media accusations of sexism. Banner ads and a homepage takeover on Joe.ie carried the slogans “A 2 at 10 is a 10 at 2!” and “She’s seen more ceilings than Michelangelo”. The ads prompted a flurry of angry comments on Twitter, with many saying […]
Big Bazaar has been a preferred destination for food, staples and grocery for over 15 years. It has been serving millions of people walking into its stores across country every week. Now with Indian consumers undergoing massive change in their lifestyle and shopping, Big Bazaar has taken the onus of reflecting this beautiful change, which […]
Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you won’t just “do” life, you’ll “shred it”. “Shredded”, created by McCann London and running across TV, social media and press, celebrates the attitude of getting out there and absolutely shredding whatever it is you […]
San Francisco-based advertising agency Odysseus Arms brings monstrous pangs of hunger to life in the new :30 “Appetites” for Foster Farms Corn Dogs. Directed by Emmy-winning Hungry Man helmer Dave Laden, the spot shows an active young boy being thrown off his soccer game by a furry little monster. As the game progresses, the creature […]
Cummins & Partners Melbourne and Simplot have launched the new work for Aussie icon Chiko Roll in a campaign featuring a 2 minute jingle, a doyen of television and a useless piece of plastic. An advanced behavioural insights deep-dive, extensive segmentation audit and rigorous exploration of consumer motivations revealed the compelling observation – Aussies still […]
A fresh television campaign by Wieden+Kennedy London promoting the new collection of Stride Gum debuted in the US. Led by ‘The Strength Within,’ the trio of three bold, energetic 15 second TVCs feature The Mouth, a wild, outspoken, purple-hued character spreading the word about the Mad Intense, crunchy new selection of Stride Gum. ‘The Strength Within’ is […]
Premium Tasmanian beer James Boag has launched its latest brand campaign in partnership with Tourism Tasmania and collaborating partners Land Rover, Canon and MJ Bale to communicate its brand positioning of “Harnessing Rugged Tasmania for people to savour”. The campaign was developed and produced by Infinity Squared. The premium beer brand, refined from the purity of the […]
BBH London and Partizan’s Giles Ripley cast ‘Randy O’Brien’, bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts as tongue in cheek evolves into an increasingly hilarious celebration of what Randy is apologising for in the first place.