Carling has teamed up with football legends Paul Ince and Jimmy Bullard to spoof an iconic scene from The Godfather, in celebration of their forthcoming summer promotion, Pay Per Inch. To give football fans the most enjoyable way to experience the match at home with your mates this summer, they are offering fans the opportunity […]
Lactosil, an enzyme supplement for people with lactose intolerance, launches a new campaign: Ghost. The spot claims people to stop suffering for milk by showing a woman crying in front of a window-shop because she is lactose intolerant. The idea was inspired by the love-hate relationship of those people with dairy products and uses the […]
The Hurlingham Club hosted the 18th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by the ceremony itself, in which the award-winning design, creative and effective work was showcased to the audience, and the teams behind them presented with their […]
For the third year running, AMV BBDO picked up the Google FAB Agency of the Year Award at the 18th International Food and Beverage Creative Excellence Awards (The FAB Awards) at The Hurlingham Club. The winner of the award is the agency with the most points accumulated from nominations, FAB Awards & FABulous Awards on […]
Coffee culture has always romanced the origin of the bean, the roasting method and the proper pour-over technique. But Organic Valley dairy farmer Gerrit van Tol recently set out to prove to New Yorkers that the secret to a great cup of coffee is actually his pasture-raised cows. “We live in a world where the […]
Singapore’s largest supermarket chain, NTUC FairPrice, has launched its latest campaign to introduce its new brand tagline – ‘Here to make lives better’. Working with TBWA\Singapore, the co-operative of the National Trades Union Congress (NTUC) aims to convey its social mission of improving the lives of its customers, employees, and the overall community. The new […]
Taylor Herring have unveiled their latest creative for the Kellogg’s #GreatStarts Olympic Campaign – releasing a video of Team GB athlete Louis Smith demonstrating a unique breakfast gymnastics routine. The video and picture led content follows the launch campaign which saw Louis team up with Sir Steve Redgrave and Rebecca Adlington to recreate a series […]
Danone is launching a major TV and online campaign for its new Light & Free Greek-style yogurt brand. The campaign, created by RKCR/Y&R in conjunction with digital agency Versus, will run across TV, Facebook, YouTube, Instagram and outdoor from Monday, May 16th. In the TV and online ad, a young woman eats a Light & […]
Wrigley’s Orbit gum is nixing its iconic ‘just brushed clean feeling’ slogan in favour of a more emotional approach that focuses on how having fresh breath can help people feel more confident as they prep for life’s biggest moments. The new global effort, called ‘Time to Shine,’ takes a page out of Orbit’s sister brand […]
Vita Coco, the coconut water drink, encourages people to work up a thirst any way they can in a new campaign from Droga5 London. The first ad in the campaign, called “just get thirsty”, features a louche Frenchman in a Bangkok karaoke bar singing Celine Dion’s It’s All Coming Back To Me Now – as […]