Snickers launched its new Super Bowl 50 commercial, the latest addition to Snickers’ global, award-winning “You’re Not You When You’re Hungry” campaign. Created by BBDO New York, the spot goes back to 1955 (even leveraging the 1950’s Snickers packaging) and features a hungry Marilyn Monroe on the set of the classic film ‘The Seven Year […]
Filed under, “I can’t believe I’m watching this, but I can’t take my eyes off of it,” Mountain Dew is back in the Super Bowl ad mix with a :30 spot, created by BBDO New York. Promoting Mtn Dew Kickstart flavours, and the three key product attributes (Dew, juice, caffeine), the main character is a […]
Bud Light is getting in on the election hype. The Anheuser-Busch owned brand launched its Super Bowl commercial introducing what it is calling “The Bud Light Party,” with Amy Schumer and Seth Rogen. The duo star in the brand’s politically themed campaign through November’s election to get consumers who can’t agree on politics to agree on […]
Hockey is Canada’s game and with the world stage heading to our backyard, Budweiser Canada wants to ensure that goal celebrations are bigger than ever. Debuting this February 7 during Super Bowl 50, Budweiser will be introducing the country to Canada’s Goal Light, a 20-foot fully functioning, goal synced Budweiser Red Light. The ad depicts the […]
Budweiser is using the bright lights of advertising’s biggest stage—Super Bowl 50—to take on drunk driving in an unexpected, unorthodox and powerful way. To spark conversations about this vital issue on one of the biggest drinking occasions of the year, the brand has called upon actress Helen Mirren, with her mix of gravitas and charm, […]
Skittles has this week announced its Super Bowl spot from DDB Chicago. The 30 second spot, which stars Steven Tyler of Aerosmith fame, is the first television commercial in the brand’s long-running ‘Taste the Rainbow’ campaign to feature a real-life celebrity. It was inspired by a trend of Skittles fans making things out of Skittles […]
In September 2015, Welbourn O’Brien (WO) won a competitive pitch to handle the Australian launch of the new range of premium classic mixers and heritage brand Bickford and Sons – a sub-brand of the iconic South Australian brand Bickford’s famous for its lime-juice cordial. Leveraging the authenticity and tradition of the South Australian company which began […]
Guinness has unveiled a campaign celebrating John Hammond, the US record producer who defied racial segregation to promote black artists. The spot, filmed in atmospheric black and white, is set in the 1930s, when segregation was commonplace. Black and white musicians rarely played together at the time, and club audiences were often restricted on the […]
There are 32 teams in the NFL but only two teams in the Super Bowl. Skittles wants to give every football fan something to root for on February 7, so they’re offering the chance to “Root for The Rainbow” during the game. And, when a rainbow appears in San Francisco during the Super Bowl fans may […]
Heinz, one of the most iconic brands in the world, is returning to the Super Bowl with a new, 30-second television commercial – and this time, they’re bringing the whole family. The TV spot, ‘Wiener Stampede,’ will air during the third quarter on one of the most highly-anticipated nights in sports – the Big Game, Sunday, […]