McDonald’s is aiming to remind customers that over 600 of its stores are open 24 hours in the fast food chain’s latest campaign called ‘We are awake’. Created by Leo Burnett London, the 60-second and two-30 second TV adverts feature real people as they go about their evening and night time activities from studying to […]
With the USA release of Mtn Dew Black Label the brand is unveiling a ‘deeper darker DEW.’ A carbonated soft drink made with real sugar, crafted dark berry flavour and herbal bitters, Mtn Dew Black Label is made for those times when DEW Nation wants to live it up – with a touch of class – and represents […]
While last week’s Republican debate may have been canceled, Amy Schumer, Seth Rogen and the Bud Light Party encouraged healthy debate across the country around topics that really matter… like the pronunciation of gif and the speed of a zebra. The new TV spot ‘Debate’ is the sixth Bud Light Party commercial released in the […]
Coca-Cola South Pacific has announced the latest phase of Sprite’s ‘Cut Through The Heat’ campaign by McCann, as the brand aims to continue building on the great success it enjoyed in 2015. The latest activations are focused on extending Sprite’s relevance with a younger audience. To achieve this, Sprite have developed a multi-million, fully integrated marketing […]
Every year Easter is a time when advertisers get the chance to create campaigns filled with eggs, bunnies, and lots of chocolate. The unsolved chicken or egg dilemma, a giant hen, a literal chocolate bar, a “talented” gorilla, and a search for good eggs: these five campaigns stood out this Easter. Here they are in […]
Nando’s India has become embroiled in controversy after the global chicken restaurant chain published a sexist advert in the Hindustan Times inviting customers to ‘touch our buns, breasts and thighs’. The insensitive promotion started badly by equating women to pieces of meat ‘Try something that shows off a bit of skin’ but then managed to […]
Kellogg’s has launched a new digital-first, masterbrand campaign aimed at prompting a reappraisal of the breakfast occasion with inspiring, creative ways to start the day with cereal. Developed by J. Walter Thompson Sydney, the category disrupting ‘Amazing Creations’ campaign sees Kellogg’s partnering with high profile YouTube contributor Zach King, to generate unique content that demonstrates […]
Great Guns’ Roar Uthaug directs the latest campaign for Doritos. The new commercial out of AMV BBDO continues the #ForTheBold brand tagline. Shot in Cape Town, the film follows three geeky backpackers, who after a case of mistaken identity get whisked away in a limousine to a mega mansion where a crazy pool party is […]
A year after the launch of the McFirst menu, McDonald’s turned to its agency BETC Paris to develop a new campaign to promote the humbly priced menu. The McFirst menu doesn’t just taste great, but also comes at the affordable price of 4.95 euros for a burger, fries and a drink. A clever choice obviously, and […]
McDonald’s has addressed the problem that parents still judge its Happy Meals by their own memories, dramatising the changes through a new TV ad using an animated construction site. The 60-second ‘Always Working’ TV ad by Leo Burnett London uses stop-motion animation to portray miniature builders working around a Happy Meal box within an idyllic […]