45,000 Quality Street wrappers fall from the sky as families, residents and animals frolic in an idyllic snow-covered festive street as it positions the chocolate favourites as the “First sign of Christmas”. In selected cinema screenings, the audience will also be given a magical 4D experience with real wrappers fluttering down on them as the […]
Mondelez’s Trident Gum is pairing up with data firm Strap to offer consumers free gum based upon their physical activity levels. Consumers who shop at Kum & Go, a Midwestern convenience store chain in USA, can opt to share activity, food and sleep data from either a wearable device or their smartphone. Using Kum & […]
Mars’ candy bar brand Twix has revealed the videos from its ‘create-a-thon’ competition that saw BBDO creatives from around the world battle to create the perfect Twix spot. Twix challenged ten global BBDO teams to each create a “visually powerful” video for the candy bar that “crosses borders” and plays off of the brand’s ongoing […]
Cadbury and SapientNitro recently unveil the Australian Crowd-Coloured Short Film, the culmination of a 4-week collaborative digital initiative. Based on an original creative concept by SapientNitro and facilitated via an innovative digital interface, this initiative forms part of the Cadbury Dairy Milk Marvellous Creations campaign encouraging people to come together to ignite the party spirit. […]
Coca-Cola has unveiled a sentimental new ad titled ‘Date Night’ that might invoke memories of your own dating experiences as a teenager. The commercial cleverly unveils a couple’s former dating days through their son’s own courtship, recounting the feelings of young love that many can likely relate to—feeling nervous, trying to impress the girl and […]
McDonald’s UK marks the beginning of its festive promotion with a fun new campaign that’ll see the British public encouraged to dust off their vocal chords and embrace the festive spirit. Christmas is a time for families and friends to gather together and it’s also about the time spent with each other on the journey […]
This Christmas, KFC is launching an integrated campaign by BBH London, celebrating real friendships called The Friendship Bucket Test. The game challenges friends to answer questions about one another, with chicken as the reward. The closer their friendship, the more full their bucket. A TV campaign, comprising five executions, launched on 14th November. To cast the […]
Heineken has extended its relationship with Adam & Eve/DDB by appointing the agency to handle the UK advertising for Amstel. There is no incumbent on the account, which has been dormant in recent years. Amstel has worked with agencies including Karmarama in the UK and 180 Amsterdam and StrawberryFrog globally in the past. Adam & […]
Coca-Cola South Pacific has launched Appletiser’s ‘Bubbles Done Differently’ brand campaign via Tongue Agency, aimed at enhancing the association between the sparkling apple soft drink and Christmas celebrations. With the festive season synonymous for celebratory ‘bubbles’, the campaign seeks to position Appletiser as the best non-alcoholic drink for the holiday period. The brand will launch […]
Hornet Directors Lernert & Sander along with creative agency Mori Inc., captivate again with this clever triptych for Campari, showing viewers that no matter what the circumstance, there is always a way to drink the apéritif in style. The films propose a puzzling situation for the thirsty hero — how does one drink a Campari […]