It may only be November (just) but that hasn’t stopped supermarket chain Lidl from jumping on the Christmas market with an opening salvo in a seasonal battle for sales supremacy with the launch of its festive campaign. The ‘School of Christmas’ launched on Facebook and Twitter and included a prime time debut on November 1 […]
During ‘Coca-Cola Summer Love’ – The summer’s biggest event that took place in Israel, Coca-Cola created a unique bottle that has never been seen before: Wish in a Bottle – The bottles were developed and custom made just for this event. In order to make the idea come to life – Coca-Cola and agency Gefen […]
Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, is pleased to announce that George Clooney — American actor, screenwriter, producer, director and activist — will extend his relationship with the company by becoming the new brand ambassador in the U.S. Beginning November 2nd, George Clooney will be featured in Nespresso’s new integrated marketing […]
Nespresso has cast a new leading man to star alongside brand ambassador George Clooney for the latest communication campaign by IPG McCann. Playing himself, Jack Black is bringing a new twist to the campaign which will debut on 29th October. The new Nespresso advert playfully explores the concept of ‘What Else?‘, provoking viewers to consider […]
DDB New Zealand has released three new inspirational print ads with highlights from the 1905 Originals’ tour as part of its iconic Steinlager campaign, backing the All Blacks. Travelling to the UK by ship over six weeks, the first team to be known as the All Blacks won 34 out of 35 games on tour […]
McDonald’s is turning the NFL on its head in its latest ad campaign by showing legends of the game including Jerry Rice and Mike Ditka rooting for rival teams. As official sponsor of the football league, McDonald’s has released a series of ads featuring NFL Hall of Fame stars however in a cruel twist they […]
General Mills is issuing a casting call for real rabbit versions of its 57 year-old Trix Rabbit mascot to communicate a real life commitment to removing artificial flavors and colors from artificial sources from its cereals. The online-only campaign, created by General Mill’s agency, McCann New York, includes a wonderfully fluffy video inviting all silly […]
October 2015 sees Mentos launch its brand new 360º marketing and advertising campaign, ‘Who Says No to Mentos’; targeting shoppers UK-wide whilst driving footfall in convenience and impulse stores. The substantial national TV advertisements will run right through into December; fully integrated with outdoor, digital, social, PR and experiential activation. To further drive engagement with […]
To mark the release of the latest Bond film KitKat have launched a new ad campaign which plays on the ladies’ man image of the iconic spy while also using the brands famous catch phrase. KitKat have created a poster which lists every bond girl featured in the film series including Pussy Galore, Mary Goodnight […]
Johnnie Walker Blue label has released the first trailer for its upcoming film “The Gentleman’s Wager II”, starring Jude Law as it looks to follow up on the success of its first film by pushing its brand into new markets with more cinematic advertising. The new film will be launched internationally on 31 October and […]