Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. The new US and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in […]
McDonald’s recently launched a cheeky directional billboard in France that poked fun at Burger King’s inconvenient drive-thru locations. It looks like the latter isn’t going down without a fight though–and with humour. The fast food chain has teamed up with agency Buzzman to create this amusing spot in response to the Golden Arches. The message […]
The entry deadline to the 18th annual International Food and Beverage (FAB) Creative Excellence Awards has been extended to March 15th, 2016. The FAB Awards recognizes the crucial contribution that superior creative and effective work makes to build brands in the Food and Beverage industry. On the threshold of its eighteenth year, the FAB Awards […]
McCann London is bringing Joey Essex to the masses as the face of Batchelor’s new campaign for Cup a Soup’s new Deliciously Thick range. The campaign sees a topless Joey grabbing a shirt as he walks out of a bedroom and crossing into a smart kitchen to a classical soundtrack. Pulling the garment on but […]
McDonald’s is thanking all the people who make all-day breakfast possible in a spot by Leo Burnett in Chicago, which aired during the Oscars. The ad, “Good Morning Oscars,” celebrates everyone who works to whip up McDonald’s hash browns, Egg McMuffins and pancakes. The voiceover points out that the officially allotted time for an Oscars acceptance […]
To promote the new, innovative ‘Create Your Taste’ service now available in New Zealand, McDonald’s has launched a campaign where locals can become a part of history by creating their own burgers. With literally millions of unique burger combinations to be made, the possibilities are endless and McDonald’s has turned their burger-lovers in to burger […]
McDonald’s in France has erected a billboard looking to misdirect drivers looking for Burger King – in a new ad. The ‘Directional billboard’ campaign from TBWA Paris has been erected in a reclusive spot to hit home that McDonald’s is always the closer option. The company claims to have over 1,000 McDrive Thrus in the country, […]
The Co-op has launched a Mother’s Day campaign, continuing its recent efforts to firmly attach the retail brand to special days in the calendar. Urging people to throw their mum ‘The Mother of All Tea Parties’ at home, the campaign features Co-op’s range of tea and cake products as well as its own brand prosecco. […]
In anticipation of FC Barcelona’s UEFA Champions League match against Arsenal, Gatorade announced that Lionel Messi, five-time World Player of the Year, would star in his own Gatorade creative campaign, ‘Messi Don’t Go Down.’ The new campaign debuted with a 60 second TV and digital commercial available globally on Monday, February 22nd. The creative campaign by […]
Strongbow Hard Apple Ciders, the number one selling global cider brand and best tasting hard cider at the 2015 World Beer Championships, announced the launch of its latest television commercial campaign starring legendary actor Sir Patrick Stewart. The humorous new commercials will showcase Strongbow’s award-winning range of flavours by poking fun at Sir Patrick Stewart’s […]