The International Food and Beverage Creative Excellence Awards are pleased to announce that Google UK Ltd’s Craig Morgan will be the Advertising and Innovations Jury Chair for the 18th edition of The FAB Awards. Craig leads the CPG/FMCG practice at Google UK, working with some of their largest client and agency partners on both UK and Global initiatives for […]
A new Budweiser ad staring UFC superstar ‘the Nortorious’ Conor McGregor has been banned after it was deemed to be in breach of advertising regulations. Budweiser’s ‘Dream Big’ ad campaign, which features Irish mixed martial artist Conor McGregor, has been banned by RTE who claimed it violates marketing alcohol codes. The 27 year-old’s charisma and […]
Mikado, the Mondelez International biscuit brand, has launched its first ad in four years encouraging people to get out of the 2.16pm slump. The ad, created by Gravity Road, shows an office at what it calls “peak slump time” when the office workers tuck into a Mikado. It unleashes an “inner quirk” in the employees. […]
Domino’s is all about Greatness, and now the UK’s favourite pizza brand is getting even closer to how its pizzas made people feel, with a new campaign from iris that shines a light on the great, mouth-boggling taste of a Domino’s pizza. The integrated campaign, born out social research, rides the wave of the nations fascination […]
McCoy’s is back on TV screens with a new creative, positioning itself as a brand that’s famous for delivering on flavour. To deliver strong cut through and get McCoy’s on consumers’ shopping lists, a heavyweight and targeted £3m marketing campaign is being put behind the launch, including an all-new TV advert titled ‘When Flavour Calls’. […]
A deaf dance teacher from London is the star of the next chapter of Smirnoff’s ‘We’re Open’ ad campaign, which celebrates inclusivity. Teacher Chris Fonseca teaches other deaf people that there are other ways to enjoy music beyond hearing it and shows how they can still feel the beat on the dance floor. The film […]
Walkers Crisps is pushing its Champions League marketing with Guerrilla advertising on the streets of Europe, using an undercover choir to surprise members of the public with a live rendition of the tournament’s famous theme tune. The PepsiCo-owned snack company took their ‘Choir of Champions’ to London, Munich and Madrid to get fans #GameReady as […]
M&S has launched a new campaign for Easter showcasing its delicious range of chocolatey seasonal treats and innovative new Easter egg designs. The “Adventures in which came first” campaign, created by RKCR/Y&R, celebrates the chocolatey loveliness that is M&S at Easter, and plays on the age-old riddle – which came first the chicken or the […]
Campbell Ewald has launched its latest work for MilkPEP’s ‘Built With Chocolate Milk‘ campaign featuring USA Team Swimming athletes, Tyler Clary and Jessica Hardy. The TV spot, launching nationally in the US on March 27th, showcases these world-class athletes, giving an up-close look at how their preparations for the Summer Olympics have been ‘Built With […]
Time Out Group has partnered with Nescafe Azera Coffee to Go to launch a new campaign inspired by city life before sunrise. The Seen Before Sunrise project comprises ‘inspiring’ content that aims to encourage busy Londoners to explore the city before daylight hits. Time Out secured access to eight iconic locations, including The Shard and […]