Premium crisps brand Tyrrells has launched the first advertising push in its 13-year history, as it seeks to boost sales and build on its position as the UK’s fastest-growing crisp brand. To date the brand has focused its marketing efforts on PR and what the company’s chief executive has referred to as “packvertising”. But now, […]
Words tell stories of course, but they help paint pictures too. In the case of good package design, words can be as evocative as images. The combination is most powerful when working together to convey a consistent, engaging and rounded story. ‘Writing for brands’ is now a firmly established category in the best creative awards, […]
KFC Australia has launched its 2015/2016 cricket campaign with a TVC by Ogilvy Sydney, re-introducing the ‘Home Cricket Ground’ or ‘the HCG’ – the celebrated home where Aussies can be themselves and enjoy the nation’s favourite summer pastime, cricket. The campaign is an evolution of the 2014/15 campaign that saw ‘the HCG’ concept introduced to […]
While the majority of the Black Friday frenzy has shoppers scrambling for discounts on electronics and clothing KitKat has cleverly weaved itself into the fold with a new ad which taps into the consumerism and exhaustive nature of the day. Created by J. Walter Thompson London, the new KitKat ad adopts one of the universal […]
In 2015, Coca-Cola’s Christmas will be marked by the creation of “Caravana Produções”, the imaginary production company that every year will invite screenwriters and film directors to create tales about a Christmas icon, the Illuminated Caravan. ‘Caravana Produções’ debuted with the short film “Uma Ponte para Noel” (A Bridge for Santa). The film screened yesterday […]
Boursin (the Bel Group) and their agency Young & Rubicam Paris have decided to put on a “marvelous spread” for the end of the year. By means of a new European campaign – launching in the UK as of December 1st, Boursin intends to reach high and wide in reaffirming its So French vision of […]
Budweiser have just revealed their new holiday commercial, created by Anomaly, which is airing nationally in the United States from November 26, Thanksgiving Day. The ad was shot at the Anheuser-Busch Brewery in St. Louis and, of course, features the world-famous Budweiser Clydesdales. The spot, ‘Macro All the Way’ is a continuation of the ‘proudly macro’ strategy from […]
Peet’s Coffee launched its first ad campaign with creative agency of record, Cutwater, promoting its seasonal blend and in-store beverages in advance of the holidays. The campaign aims to tell Peet’s handcrafted, artisanal story as the originator of the craft coffee movement in light of the holiday season. Cutwater saw the opportunity to position Peet’s […]
There’s one thing in life that money can’t buy: time. Now Andes Beer is going to teach you how to negotiate it: Del Campo Saatchi & Saatchi Buenos Aires presents: ‘Hagglers.’ Do you need to negotiate with your girlfriend to go out with your friends on Friday, or just to come home a few hours […]
General Mills made headlines this summer when it announced it would begin removing all artificial flavours and colours from its cereal products. The company, which is one of the world’s largest food producers and distributors, called the move “a big commitment for Big G cereal.” It was just the latest step in responding to growing […]