The 18th Annual International Food and Beverage (FAB) Creative Excellence Awards are now open for entries. The FAB Awards is an international awards program that recognises the critical contribution that outstanding creative work makes to building brands in the Food and Beverage industry. It identifies and rewards the leading practitioners from over 60 countries, and it […]
Ever felt “Confoolish” or “Dimpatient?” Hunger keeps creating new problems – often combining multiple symptoms – so Snickers Brand created a new snacking solution to satisfy hunger: Snickers Crisper. Boasting multiple textures, new Snickers Crisper delivers “crispy satisfaction” in the form of crisped rice and peanuts, topped with a layer of caramel and coated in […]
In 2016, the highly anticipated Australia Day lamb campaign created by The Monkeys, Sydney sees Lambassador Sam Kekovich joined by legendary newsreader Lee Lin Chin and a host of Australian icons for ‘Operation Boomerang’. Their mission: to save Australians abroad from going without a lamb barbecue on Australia Day. Operation Boomerang was the brainchild of […]
Fab Morvan, who was one half of disgraced German pop band Milli Vanilli, features in a documentary-style ad for KFC. The spot, created by Ogilvy & Mather Amsterdam, sees Morvan in his new home of the Netherlands working on his real voice. Milli Vanilli had to return their Grammy award in 1990 after Morvan and […]
Just in time for diet season, and after two years of sales gains and tweaks, Chobani is ready to shine a spotlight on its light Greek yogurt. A new campaign debuting January 6, pits Chobani Simply 100 against certain light Greek yogurts from Yoplait and Dannon, calling the rivals out on using artificial ingredients and underscoring […]
The world today is constantly connected and access to people, information and opportunities has never been easier. In these times with endless possibilities, people often miss out on connecting with themselves and hence the intrinsic desire and craving to slow down and savoring the moment takes a backstage. To remind a busy executive or a […]
There’s a certain magic to the number three — and for the very last “Crash the Super Bowl” contest, the Doritos brand is going to embrace it. After all, good things always come in threes. A three-peat is the sports world’s dream accomplishment. In life’s greatest moments, the third time is always the charm. Perhaps […]
Mars Chocolate UK has aired its latest ad for Mars bar, the latest installment in MARS’ ‘Winning’ campaign, in which it portrays the chocolate bar as a reward for conquering everything life throws at you. The ad first aired on the 1st January, during the Coronation Street ad break. The new advert follows the story […]
ALDI is known for everyday groceries, special buys and low prices, however ALDI isn’t known for its fresh offering. Using a simple, direct and irreverent tone, ‘So Fresh’ pays a musical tribute to ALDI’s high quality range of fresh fruit, and veggies. Five original tracks, each from a different musical genre (pop, psychedelic rock, reggae, […]
Thums Up, India’s iconic soft drink brand owned by Coca-Cola, has unveiled a new campaign, ‘Main Hoon Toofani’ that builds on the power of ‘I’, an uncompromising attitude towards achieving individuals’ goals in life, and encourages its consumers to challenge themselves and unleash their true potential. The ‘Main Hoon Toofani’ campaign by Leo Burnett India […]