Americans want more joy in their busy, over-scheduled lives – in fact, a recent survey from Reddi-wip shows that 93 percent want to find more ways to experience joy every day and 94 percent agree joy is more intense when shared with others. Despite that yearning, however, people don’t always stop and savor the moment, […]
McDonald’s UK launches a new integrated campaign to drive trust in the brand. Developed by Leo Burnett London and OMD UK, the campaign continues the myth busting approach seen in ‘The Cow’ earlier this year, with the launch of two new TVCs in the campaign, focusing on McDonald’s other core products – chicken and fries. […]
Laphroaig whisky is celebrating its 200th anniversary in 2015. In honour of that fact, the brand has made a thoroughly entertaining film as part of it’s popular and brutally honest ‘Opinions Welcome’ campaign. The film stars a selection of locals from the distillery’s home on the Island of Islay in Scotland, and their candid opinions […]
Dominic Purcell is known for acting rugged and tough. Yoplait Greek 100 yogurt is known for being smooth, creamy and sometimes fluffy. So, you probably wouldn’t expect the two to be paired up in an ad campaign, right? Well, the Yoplait Greek 100 brand team and Wieden+Kennedy wanted to clear up some misconceptions about Greek […]
McDonald’s has begun trailing a table online reservation system at its restaurants in Sweden in the latest innovation from the fast food giant. The table booking system will run from 25 September until 2 October across 30 McDonald’s restaurants in Sweden as part of a promotional campaign for its new gourmet-style Maestro Classic burger. In […]
To mark Peace Day on September 21, McDonald’s unveiled an ad urging support for the United Nations’ World Food Programme (WFP) to fight world hunger. Titled ‘Symbols’, the 30-second spot—which does not feature any McDonald’s branding—features a voiceover by actor Liam Neeson explaining how consumers can help families and refugees affected by war, by donating […]
Whyte & Mackay has teamed up with BJL to highlight its unique triple maturation process after research found that the promise of a richer, smoother taste was a positive motivator for consumers. The ‘Surprisingly Smooth’ campaign features a lion depicted as a gentleman enjoying a dram, showcasing the silky quality of the brand’s flagship drink. […]
As part of its integrated global Spectre campaign, Heineken has unveiled a new TV spot by Wieden+Kennedy Amsterdam – titled “The Chase” – which features Daniel Craig as James Bond in a high speed boat chase. In addition, the brand also announced an exciting digital campaign featuring the world’s first ever selfie from space, dubbed […]
Delivery website Seamless has taken off across the country, on college campuses and in major cities—especially New York City, where people are always on the move and always hungry for some delivery. The brand’s most recent New York-based campaign from BBH plays up the city’s eating culture. “New York is such a unique place. It’s […]
Moon River, the classic Henry Mancini ballad written for Breakfast at Tiffany’s, is featured again by Mars Chocolate’s Galaxy brand, but with a modern twist for its new Duet variation. The first ad for Duet broke on September 13, and will run for four weeks as the first part of an integrated through the line […]