To mark Peace Day on September 21, McDonald’s unveiled an ad urging support for the United Nations’ World Food Programme (WFP) to fight world hunger. Titled ‘Symbols’, the 30-second spot—which does not feature any McDonald’s branding—features a voiceover by actor Liam Neeson explaining how consumers can help families and refugees affected by war, by donating […]
Whyte & Mackay has teamed up with BJL to highlight its unique triple maturation process after research found that the promise of a richer, smoother taste was a positive motivator for consumers. The ‘Surprisingly Smooth’ campaign features a lion depicted as a gentleman enjoying a dram, showcasing the silky quality of the brand’s flagship drink. […]
As part of its integrated global Spectre campaign, Heineken has unveiled a new TV spot by Wieden+Kennedy Amsterdam – titled “The Chase” – which features Daniel Craig as James Bond in a high speed boat chase. In addition, the brand also announced an exciting digital campaign featuring the world’s first ever selfie from space, dubbed […]
Delivery website Seamless has taken off across the country, on college campuses and in major cities—especially New York City, where people are always on the move and always hungry for some delivery. The brand’s most recent New York-based campaign from BBH plays up the city’s eating culture. “New York is such a unique place. It’s […]
Moon River, the classic Henry Mancini ballad written for Breakfast at Tiffany’s, is featured again by Mars Chocolate’s Galaxy brand, but with a modern twist for its new Duet variation. The first ad for Duet broke on September 13, and will run for four weeks as the first part of an integrated through the line […]
Tequila brand Jose Cuervo is throwing it back with a spot that commemorates The Rolling Stones 1972 tour. Created by McCann New York, the video takes place on the band’s tour plane, ‘The Lapping Tongue,’ and shows a bartender passing around cocktails filled with Jose Cuervo. According to the agency, the video is actually based […]
Marks & Spencer has launched a new series of TV ads celebrating its specially chosen food range for autumn. The TV ads, created by Rainey Kelly Campbell Roalfe/Y&R, showcase the breadth of special, different and new foods at M&S. The series of films feature the M&S Food autumn line up, launching with “Spice”, which showcases […]
Welsh Lamb has launched its first fully integrated TV-led campaign, created by AgencyUK. The ad features three generations of a family enjoying lunch when lamb is brought to the table, prompting the family toddler to announce “Lamb!” While his doting mother celebrates the little boy’s first word, his foodie father is less impressed, setting the […]
The California Milk Processor Board (CMPB), creator of the iconic got milk? campaign, has launched a new statewide advertising campaign that taps into Californians’ leading sense of adventure and discovering the next food trend. Entitled “Food Loves Milk,” the campaign highlights milk’s essential role in food pairings – from the classically traditional such as milk […]
Mother London has launched a 5 million ATL campaign, running across OOH, VOD advertising and social media, to support the recent revamp of PG tips’ entire range. With the tagline ‘Keep It Tea’ the campaign will remind consumers of the continued cultural relevance of tea and its power to keep them grounded in a crazy […]