Guinness took consumers behind the scenes of its 255-year-old brewery in a new TV ad campaign launched on September 15. The ad, which is filmed in Dublin, has been directed by award-winning filmmaker Philip Montgomery and narrated by Irish actor Cillian Murphy. It will run across the UK and Ireland until November, supported by social […]
A TV ad for Kellogg’s Special K Multi Grain Porridge has been banned by the advertising watchdog after it drew 15 complaints, including one from FMCG giant PepsiCo, over claims it contained 30 per cent less fat than other porridges. Kellogg argued that according to the EC Regulation on nutrition and health claims, marketers are […]
Stoli Vodka announced the launch of its new advertising campaign, “THE Vodka.” Produced by Richmond-based The Martin Agency, the campaign is the brand’s first major advertising effort since the inception of Stoli Group USA this January 2014. The campaign boldly celebrates the brand’s authenticity and places the spotlight on Stoli’s heritage as a trailblazer in […]
The California Milk Processor Board (CMPB), creators of got milk? and toma leche, is launching a new advertising campaign highlighting how a person’s future self is determined by the nutritional choices he or she makes today — starting of course with milk. Goodby Silverstein & Partners (GS&P), originators of the got milk? tagline, and Grupo […]
Following a successful first year of Premier League sponsorship, Carlsberg launches ‘Take Your Seats’, a film that celebrates iconic moments from the competition’s opening weekends. “Carlsberg’s continued sponsorship of this league is a great asset for the Carlsberg brand and continues to cement its position as the beer of football,” says Mike Thompson, Marketing Director, […]
Marking Jamaican Independence Day on August 6, Appleton Estate Jamaica Rum, the only premium rum crafted in the heart of Jamaica, unveiled its new brand campaign, “From Jamaica With Love.” This is the first marketing campaign from the brand’s new creative agency of record, San Francisco’s ARGONAUT, which invites consumers to explore the raw beauty […]
Paris-based designers Sergio Alonso and Sebastian Piacentini have created several striking posters for Coca-Cola’s ‘Open Happiness’ Campaign. Full of intricate details, each poster also comes with a specific theme, such as ‘Cats & Birds’, ‘Grooms & Brides’, and ‘Athletes & Trophies’. Check them out below:
Philadelphia-based frozen dessert shop Little Baby’s Ice Cream is back with another bizarre and creepy commercial. Titled ‘Eye Scream’, the 50-second-long ad features people with mouths for their eyes. This eerie commercial was directed by Dough Garth Williams and narrated by Matthias Bossi.
Jude Law and Giancarlo Giannini take part in an elegant gentlemen’s wager in a smooth new short film for luxury scotch brand Johnnie Walker Blue Label. The film, directed by RSA’s Jake Scott and devised by agency Anomaly, sees Jude Law learn to dance in an attempt to win a beautiful yacht from the reluctant […]
The Miami Ad School paid homage to some of the classic old school games such as Pacman, Snake and Arkanoid, in a new advertising campaign for Tic Tac. The ads used the sweet and its different colored variety to recreate scenes from the various games, with the tag line ‘Refreshing Fun Since 1969‘.