Milka wished to reimagine their advent calendar packaging in order to tackle the universal insight that children always ask… “How many sleeps until Christmas?” Taxi Studio was briefed to deliver a creative solution, incorporating AR technology, to answer this ever-present question. Taxi devised a solution that underpins Milka’s ‘Dare to be Tender’ positioning, opting for […]
Dewar’s, blended scotch whisky, is proud to announce an extension of the Dewar’s ‘Live True’ campaign with the launch of “Dewar’s Profiles,” a digital version of the brand’s successful print campaign from years ago. This series of short video interviews celebrates individuals and notable personalities who have the courage to drive unexpected pursuits that positively impact […]
Don’t believe everything that trends. The Budweiser Clydesdales are not going anywhere. “We are excited to see exactly how much the Clydesdales can still touch the hearts and minds of our passionate fan base,” said Brian Perkins, vice president, Budweiser. “There have never been any plans to remove our beloved Budweiser Clydesdales from our brand […]
Non-conformity. Originality. Wit. Unmistakable authenticity. These have been the hallmarks of the iconic lemon-lime 7up brand since 1929, and today, the second largest PepsiCo beverage brand internationally reveals an impactful, original proposition with a refreshed visual identity and global campaign. “7up is an important, authentic trademark, with an immensely rich heritage and brand equity,” said […]
Stella Artois was first created for the holidays as a gift to the people of Leuven, Belgium. Each holiday season, the brand’s origins – reflected by the Latin “Stella,” or star – are celebrated in a variety of ways. This season, Stella Artois chose to lift up and celebrate real-world examples of thoughtful, timeless gift-giving. […]
The makers of CIROC Ultra Premium and Sean “Diddy” Combs invite consumers to “Step Into The Circle.” The positioning of this new CIROC campaign is an evolution from the widely popular “Luck Be A Lady” commercial. It highlights the importance of celebrating life achievements with those closest to you. CIROC’s previous platform, “Luck Be A Lady,” provided glimpses into […]
Launching in November, Cockburn’s Port is introducing a campaign with a series of captivating images created by the Corner. Encapsulating the festive spirit with recipes of how the much-loved Cockburn’s Special Reserve Port can be enjoyed in social environments this Christmas time, The Corner’s campaign offer the reader step by step serving suggestions for the […]
The entry lines for the 17th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. The entry kit for the entrant’s reference may be downloaded here. The Awards recognises the critical […]
Coca-Cola is set to launch a Christmas TV ad this weekend that focuses on acts of kindness, in a wider festive push towards the theme of personalised giving. The “give a little happiness” spot ties in with Coca-Cola’s long-running ‘Open Happiness’ campaign. It features Coca-Cola’s Santa presiding over friends, family and strangers, carrying out various […]
Lidl has extended its £20m #LidlSurprises campaign, which launched in August, with a Christmas ad running across TV, print, cinema and digital. Titled ‘The Little Present’, the 60-second advert from TBWA London follows the format of its previous ads and shows local people trying food as part of a Christmas feast. They comment on the […]