Gravity Road, the Cannes Lions award-winning creative company working with Bombay Sapphire, the world’s number one premium gin, has launched a new global advertising campaign for the brand – Imagination Distilled. Gravity Road brought Nexus Productions on board for the UK launch, to realise Gravity Road’s creative concept of the ‘Imagination Machine’ across print, an […]
This Halloween, Brussels, Belgium-based ad agency Buzz In A Box created a humorous ad for Pepsi that reflects the brand’s competitive relationship with Coca-Cola. Consisting of a simple but brilliantly executed image, the ad shows a can of Pepsi wearing a red cape that is marked with Coca-Cola’s iconic logo. The tagline reads “We wish […]
BBH Singapore and Chupa Chups have unleashed two new campaigns to help the kiddies get Halloween excited and in a ghouly mood… Let the Chupa Costumator help you pick your Halloween ensemble. Besides the sugary tricking and treating, the only other rush this Halloween will probably be finding yourself a horror-ble costume! To help you […]
Diageo has admitted a recent Guinness ad campaign, which saw it take over all three ad breaks during Saturday night’s (26 October) Jonathan Ross Show, failed to live up to the brand’s legacy of iconic marketing after it was criticised by viewers for being “painful” and “contrived”. http://www.youtube.com/watch?v=E39fvn6O0JA#t=51 The media buy, a first for the […]
Sydney creative agency Workshop has unveiled what it describes as one of Unilever Australia‘s largest ever soft drink launches. Its campaign for Lipton Ice Tea Sparkling is aimed at challenging the biggest brands in the category. “As we were launching a new product we wanted to create something that would stand out in a category […]
Legendary biscuit brand Tim Tam has launched a campaign for its new Chocolicious Bites with a creative designed by DDB and executed by MEC and Social Ally. It focuses on an interactive consumer poll utilising real-time technology, offering fans a year’s supply of Tim Tams. The campaign launches online via Facebook. “Real-time communications is the […]
http://www.youtube.com/watch?v=TKQZVYqW7mo Australia’s number one vodka brand1 launches integrated activity from 26 October Diageo Australia has unveiled an integrated campaign to mark the bold arrival of its new premium full strength bottle spirit (FSBS), Smirnoff Double Black vodka. Unlike any other offering in the category, this double freeze filtered vodka with the quality of Smirnoff No.21 […]
MOMA!, the breakfast brand, has launched its first ever outdoor advertising campaign across seven London train stations in order to target breakfast-shirking commuters. The £50k campaign will run for a period of four weeks from 21 October and is geared toward driving further growth after it increased distribution by 25 per cent and added an […]
The Advertising Standards Authority has banned a TV ad for Sainsbury’s after ruling it misleadingly told consumers they need not shop around at Tesco and Asda for the best branded deals. The ad, promoting Sainsbury’s Brand Match money-back guarantee, depicted customers shopping, with the TV screen split into three and a section each representing Sainsbury’s, […]
Mondelez have launched their first outdoor campaign in Ireland for OREO, the “Dublin Twist”. Created by Draftfcb London, the campaign will appear across Dublin. This great opportunity for OREO is the result of PHD winning €150,000 of media space in JC Decaux’s “Fame – The Agency Edition” competition. Following on from the Cannes Lions Cyber […]