With this campaign, created by XXS Amsterdam, Schweppes is on the lookout for people with zero bar experience considering a serious career change to become a professional bartender. The chosen candidate will be monitored during his training in the new online series ‘From Zero to Bar Hero’ and will be supported by several experts in […]
Craft beer brewery New Belgium is based on the front range of the Rocky Mountains in Fort Collins, Colorado, and not, as some might think, in a small European country wedged between France, Germany and the Netherlands. The makers of the popular Fat Tire beer, however, are connecting their products to the country and […]
British candy brand Maltesers proved once and for all that diversity initiatives don’t have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in 2016. The initial spots, launched around the Paralympics, centered on lighthearted scenarios that made the actors’ physical conditions part of the joke without being the butt […]
Lucozade Energy is taking its Energy Beats Everything campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between the young shepherd and his adversary in a more modern context, with a comedy film and an accompanying hand-painted oil poster. […]
McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. For example, an unwrapped […]
Lager has become “unloved”, Camden Town Brewery founder Jasper Cuppaidge said, as the brand begins spreading the word about flagship product Camden Hells beyond London. Camden Town, founded in 2010 and acquired by the world’s biggest brewer, AB InBev, for about £85m in 2015, recently appointed Forever Beta to create its first integrated campaign, following […]
Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives ChatBot helps people explore their own city through the eyes of another person, taking them to bars, gigs and hidden locations they might never have experienced. All powered by local […]
Ogilvy & Mather (Ogilvy) has launched a new campaign for KFC in Hong Kong for their signature Hot & Spicy recipe. The campaign visually brings to life the hot sensation of the product with real-life fireballs. The thre key visuals – Space Shuttle, Dragster, and Heroes – seamlessly swaps out explosions with the real product, […]
White Castle, America’s first hamburger fast-food chain, has announced a special new partnership with Puerto Rican singer and songwriter, Gilmarie. The artist’s new song, Make a Bold Move, was co-commissioned by White Castle and is featured in the chain’s new Hispanic national advertising campaign, and downloads of the song will directly benefit her dream of […]
Campari, Italy’s iconic bittersweet red aperitif and cornerstone ingredient in the Negroni, unveiled its new ad campaign, Go A Sip Beyond. A nod to visionaries Gaspare and Davide Campari, the inventor of Campari and his son who helped popularise the liqueur in America, the campaign encapsulates their progressive spirit while drawing inspiration from the […]