A new campaign created by experiential marketing agency Sense for innocent shows drinkers how to live on the bright side by bringing the brand’s latest Super Smoothie ad to life in London and Manchester. The interruptive activity featuring choreographed artists is a direct play on the most recent ATL campaign, which shows a woman dancing […]
Ever wonder what goes into making a cup of Tims coffee? Tim Hortons – one of North America’s largest restaurant chains, shares their unique coffee story with Canadians in this new all-singing, all-dancing campaign created by Toronto creative shop Zulu Alpha Kilo. Set to the classic tune of the ‘Can-Can’, the musical-inspired film demonstrates […]
McDonald’s use of clever out-of-home work to draw hungry drivers to the chain is well-documented. The fast-food chain is looking to do just that—while also celebrating its 30-year anniversary in Hungary—with a simple new campaign from DDB in Budapest. Using just two billboards featuring images of McDonald’s two most iconic products and placing them on […]
With this campaign, created by XXS Amsterdam, Schweppes is on the lookout for people with zero bar experience considering a serious career change to become a professional bartender. The chosen candidate will be monitored during his training in the new online series ‘From Zero to Bar Hero’ and will be supported by several experts in […]
Craft beer brewery New Belgium is based on the front range of the Rocky Mountains in Fort Collins, Colorado, and not, as some might think, in a small European country wedged between France, Germany and the Netherlands. The makers of the popular Fat Tire beer, however, are connecting their products to the country and […]
British candy brand Maltesers proved once and for all that diversity initiatives don’t have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in 2016. The initial spots, launched around the Paralympics, centered on lighthearted scenarios that made the actors’ physical conditions part of the joke without being the butt […]
Lucozade Energy is taking its Energy Beats Everything campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between the young shepherd and his adversary in a more modern context, with a comedy film and an accompanying hand-painted oil poster. […]
McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. For example, an unwrapped […]
Lager has become “unloved”, Camden Town Brewery founder Jasper Cuppaidge said, as the brand begins spreading the word about flagship product Camden Hells beyond London. Camden Town, founded in 2010 and acquired by the world’s biggest brewer, AB InBev, for about £85m in 2015, recently appointed Forever Beta to create its first integrated campaign, following […]
Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives ChatBot helps people explore their own city through the eyes of another person, taking them to bars, gigs and hidden locations they might never have experienced. All powered by local […]